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Martha Bernstein: Account Executive in Rapid City, MI

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Martha Bernstein

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Account Executive
Rapid City | United States
Skills

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Interests
* fashion
* traveling
* hiking
* fishing
* music
* wakeboarding
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Industries
Golf
Creative Agencies
Fashion
Fishing
Lifestyle
Moto & Powersports
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Summary
Activity
Projects

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Work experience
Image Bulldog Creative

Bulldog Creative

Account Executive | 02/2019 - Current

* Takes the lead on day to day client interactions, managing and overseeing all customer service inquiries. * Has an in-depth understanding of the client’s objectives, brand, and products in order to provide effective advice toward the creation of successful promotional activities and strategies. * Responsible for providing creative and marketing services for a variety of clients. * Coordinates vendors for printing, copywriting, web design, media, trade shows and other services. * Fulfills customer orders and responsible for inventory management when needed. * Assists in leveraging data and analytics in brand partnerships to drive marketing, sales and strategic initiatives. Generated a 40% increase in sales within the first 6 months. * Focuses on maximizing existing programs and developing new business opportunities for the client or product. New business development increased 27% from launch of product within 2 months. * Supports the team with quarterly business reviews, presentations, media plan execution, product line management, white space market research, the go to market process, and creative collateral.
Image Urban Armor Gear

Urban Armor Gear

Operations Supervisor - Contract | 08/2019 - 10/2019

* Daily responsibilities included setting priorities, reviewing work standards, and implementing methods to enhance workfl ow by identifying issues and expediting solutions. * Responsible for strategizing and monitoring daily activities of all account reps service operations; supervising all shipping, receiving, and order processing while providing them with regular performance-related feedback. * Ensuring that the daily distribution activities are performed in a manner that provides the most efficient and international economical processing, storing, and shipping of products to customers on a timely and cost-effective basis. * Assisting account rep staff with duties where required. * Fostering an environment of internal customer resolution, as well as exemplary company customer service. * Overseeing total inventory and in-stock levels at all the distribution centers internationally; running daily/weekly/monthly reports to ensure product stock and accuracy. Increasing accuracy reports by 34% within the first month. * Oversee and manage a staff of 4-6 employees. * Operate in Full Circle daily for all product information, data analysis, dates, and distribution. * Experience in analyzing large amounts of data to develop and execute a course of action in a fast-paced environment.
Image Eagle Creek

Eagle Creek

Product Line Coordinator | 08/2018 - 08/2019

*Coordinate, organize, and facilitate with the PLM in all aspects of managing Eagle Creek product categories *Responsible for monitoring the creation and development of a product *Analyzes sales and market data to develop merchandising plans by distribution channel and key accounts *Support and oversee in-line product assortment as well as SMU’s and quick strikes for all key accounts *Maintain the seasonal line lists, visual line plans (VLPs) and product reference charts (PRCs) *Gather competitive data and creating reports using consumer insight research from NPD and WGSN *Provide timely and accurate features and benefits (FABs) information in coordination with Design & Product Brand Manager for newly developed products to the Marketing team *Monitor the go-to-market calendar and support preparations for major meetings *Collaborate with Sales and Marketing to create merchandising tools for key accounts and new channels *Provide product solutions based on feedback and performance *Determine pricing in order to achieve category margin targets and maintain competitive positioning *Initiates seasonal process to compile information and feedback to inform future shape of line *Tracks success and failure of EC's product in the marketplace *Determines reasons for product performance in order to support annual and seasonal product plans *Recommend existing and new category growth opportunities *Provides product solutions based on feedback and performance *Manages every SKU to determine the introduction and exit strategies and decisions for all products *Develops and maintains key account relationship to obtain critical and competitive market intelligence and subsequently communicates to key internal stakeholders including Ops, Marketing and Design & Development teams
Image Electric Visual Evolution

Electric Visual Evolution

Product Manager | 03/2016 - 08/2018

* Responsible for purchasing and production activities supporting Electric's eyewear and apparel categories. * Coordinating eyewear and apparel line information, ensuring all development details translate to clear supplier specifications and purchasing instructions. * Maintaining Full Circle to support eyewear and apparel production activities, for example creating the BOM, style number, description, images and maintaining updates. * Ensuring product lines are brought to market in a timely and profitable manner. * Support product commercialization activities. * Communicate status and updates; work closely with members of the Product, Finance, Operations, and Sales teams. * Working closely with the Ecommerce team to update product images and descriptions in Full Circle and Magento. * Supporting regulatory compliance activities, managing eyewear and apparel packaging programs, tracking and documenting samples from inception to design (Photo & SMS), and organizing the intake of all samples company wide. * Workingcloselywithappareldistributors,specifically off the shelf blanks and eye wear distributors, to ensure we had the new season rainbow line available in the office for new season design. * Ensure quality and committed delivery of external manufacturing/art applications. * Responsible for the retail store at the HQ: sales representative, inventory management, customer service rep, display and floorplan design, assortment planner, and lead merchandiser. Increasing company revenue by 42% category specific.
Image Sun Logic

Sun Logic

Buyer/Retail Associate/Merchandiser | 05/2013 - 04/2016

*Analyze consumer buying patterns and predicting future trends *Review performance indicators, e.g. sales and discount levels *Manage plans for stock levels *React to changes in demand and logistics *Meet suppliers and negotation terms of contract *Mantain relationships with existing suppliers and sourcing new suppliers for future products *Attend trade shows, to select and assemble a new collection of products *Seek merchandise feedback from customers *Manage timely entry and maintenance of purchase orders and final orders *Support ATS orders, order deadlines, and constant product fill *Managing all vendor relations, and oversee the buying aspects of the stores for mens and women's *Daily office operations; efficient in retail pro, Microsoft word, excel, and outlook *Creating and maintaining an online store; including design, product description and images
Education history
Image Miami University

Miami University

Bachelor of Arts Degree | 2000 - 2004

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1501 Lincoln Blvd.#1014 Venice, CA. 90291