Martha Blanchfield: Writer, Marketing Copy Contract Roles in San Francisco Bay Area, CA

San Jose, California January 2018 to April 2019 (remote and on-site, contract account) • Land > 200 press mentions for ground zero to launch campaign. Direct ongoing strategic public relations efforts and 2 international roll-outs to Europe and Asia markets, gain > 300 press mentions per market. Coordinate, book media and vendor meetings at trade shows and events. • Earn > 1,000 social mentions in first 9 months; 85% editorial reportage for product review program. • With CEO and VP, develop messaging, FAQs, talking points, product copy. Oversee content review and approval dev between executive, partner, analyst, customer support, affiliate, outsourced teams. • Produce 95% of digital content: website, UI / UX, eCommerce, Amazon, chat help, online adverts. • On-ramp / train social media spokespersons and affiliate sales partners. Negotiate product partnership with BBC, No Barriers, Capital One, Portugal music, Fstoppers Create. Build alliance program. • Oversee social media and web teams' online reputation management tasks. • Write user /tech reviewers procedures, product sheets, FAQs, sales and marketing collateral, case studies, bios; media press kits, social media posts, media outreach, exec presentations. • Set-up and monitor for ongoing improvement: LinkedIn, Facebook, Instagram Business pages.