Martha Blanchfield: Writer, Marketing Copy Contract Roles in San Francisco Bay Area, CA
Martha Blanchfield
Writer, Marketing Copy Contract Roles
San Francisco Bay Area | United States
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Work experience
The Ocean Cleanup
Writer, Marketing Copy Contract Roles | 03/2021 - Current
Public Relations and Marketing, Global Media Relations
Oversee content review and approval dev between executive | 01/2018 - 04/2019
San Jose, California
January 2018 to April 2019 (remote and on-site, contract account)
• Land > 200 press mentions for ground zero to launch campaign. Direct ongoing strategic public relations efforts and 2 international roll-outs to Europe and Asia markets, gain > 300 press mentions per market. Coordinate, book media and vendor meetings at trade shows and events.
• Earn > 1,000 social mentions in first 9 months; 85% editorial reportage for product review program.
• With CEO and VP, develop messaging, FAQs, talking points, product copy. Oversee content review and approval dev between executive, partner, analyst, customer support, affiliate, outsourced teams.
• Produce 95% of digital content: website, UI / UX, eCommerce, Amazon, chat help, online adverts.
• On-ramp / train social media spokespersons and affiliate sales partners. Negotiate product partnership with BBC, No Barriers, Capital One, Portugal music, Fstoppers Create. Build alliance program.
• Oversee social media and web teams' online reputation management tasks.
• Write user /tech reviewers procedures, product sheets, FAQs, sales and marketing collateral, case studies, bios; media press kits, social media posts, media outreach, exec presentations.
• Set-up and monitor for ongoing improvement: LinkedIn, Facebook, Instagram Business pages.
Education history
Training Program Lead / Developer
| 2010 - 2020
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