Martin Nachev: Graphic Designer, SMU & Collaborations in Los Angeles, CA

- presided over distinctive graphic packs for Reebok SMU lifestyle requests and renowned international collaborations in a fast-paced work environment against pressing calendar deadlines - pitched informed and trend-relevant direction to cross-functional and collaborative counterparts with a brand-centric POV - supported the inline team with seasonally relevant stories, designs, and prints while managing quick-turn requests - ensured proper and timely handover of design tech packs to development

- delivered sleek and modern typographic toolkits and apparel graphics for outdoor and lifestyle divisions of UK brands

- worked across a variety of mediums creating graphics for athletes, events, and moments in CrossFit & MMA history - fulfilled SMU graphic requests working very close to market for high-profile internationally televised events - served as point graphics liaison for CrossFit HQ and proposed cost-effective solutions against challenging margins

- created complete branding and visual identity for Reebok's partnership with Spartan Race and OTR collection - designed placed graphics and repeat patterns for Running and Outerwear collections aligned with seasonal marketing briefs - corresponded cross-functionally with apparel design, marketing, costing, and development daily to create the best product