Mary Behrens: in Federal Way, WA

• Manage annual marketing budgets (combined budget of $1M++) for a diverse portfolio of high-profile hotels and resorts in in Northern California and Seattle to align with the unique business needs of each individual hotel • Integral in navigating Starwood hotels through integration after Marriott International acquisition • Project Management to ensure on time completion of hotel projects to meet business goals and initiatives • Utilize communication and people management skills to develop strategic partnerships • Managed annual marketing budgets (combined budget of $1.5M++) for a diverse portfolio of high-profile hotels and resorts in in Northern California and Seattle to align with business goals • Collaborated with cross-functional teams for alignment on priorities and needs to ensure portfolio achieved business goals • Actively led work groups to identify opportunities and solutions for internal process improvement, cross-functional collaboration, expanded marketing services, and system enhancements • Developed and executed positioning and awareness strategies following hotel renovations and conversions, including targeted photography sessions • Created and implemented digital marketing strategies resulting in increased website visits by 68% YOY across portfolio • Optimized paid media strategy to drive room nights, increasing rates, and revenue for NorCal/Seattle portfolio o Generated $133,192,000 million in online revenue (+6.6% YOY) o Drove 620,000+ online room nights (+11.4% YOY) o Drove $9.5M in revenue through 2019 paid media campaigns, delivering stakeholders an average 10:1 return on investment • Displayed a strong personal commitment to success of the organization, team, and stakeholders • Strong experience navigating and flexing responsibilities through large company changes, such as acquisitions and organizational restructure • Regional lead for interviewing, on-boarding and professional development of new hires, as well as managing coordinators • Led team through massive business interruptions including acquisition of Starwood hotels, companywide re-organization, and COVID-19 crisis

• Managed annual marketing budget ($300K++) for portfolio of 15 hotels in Southern California • Facilitated successful business relationship with newly created digital team, including establishing workflows • Utilized knowledge of local market and competitors to strategize for hotels to drive topline revenue o Cluster Thrive On Long Term Stays: Revenue $678,596; Room Nights 3,855 o Cluster Live the SoCal Dream: Revenue $1,490,684; Room Nights 9,064 • Developed and executed comprehensive multi-channel marketing plans based on business needs inclusive of website, SEO, digital media, brand pull-through, and print. • Focused on maintaining and growing business across group, leisure, and business travel segments o Increased online revenue +11% YOY (2017) o Increased room night production +23% YOY (2017) o Increased room rates (ADR) + 1.6% (2017) • Managed online presence for third-party sites monitoring content, rate parity, and partner marketing • Collaborated with cross-functional partners including property leadership, sales, and revenue management to build marketing campaigns in tandem with regional strategy • Analyzed and presented data, insights, and recommendations to stakeholders in alignment with market • Managed daily workflow of coordinator - providing training, mentoring, and professional development

• Partnered with six marketing managers and 66 Marriott Select Brand hotels across AZ, CA, HI, and NV to drive top-line revenue • Managed and executed Residence Inn Reno • Supported creation and execution of cluster and property marketing and digital initiatives to meet regional goals • Prepared and delivered monthly and quarterly reporting; showcasing success of marketing and digital initiatives • Ensured content and photography on partner sites accurately reflected brand standards • Served as lead mentor and trainer to new team members on an on-going basis • Researched, developed, and executed content for cluster social media pages on monthly basis • Utilized systems expertise to deliver education and training of marketing initiatives and tools to Stakeholders

• Supported Large Group Sales Managers for Resorts in Arizona and Southern California • Lead team member, responsible for researching and communicating Marriott marketing efforts to sales office • Qualified incoming sales leads to work with sales managers to meet goals o 2014: $63M – 97% to goal o 2013: $51M – 82% to goal • Proficiency with Marriott Sales Tools and operating systems; responsible for training and onboarding

• Performed legal research, analysis, and reporting for Maine Estate and Corporate Law • Prepared and maintained comprehensive accounting records and tax returns for trusts and estates • Communicated with clients regarding maintenance of trusts, estates, and pending litigation • Prepared, updated, registered, and maintained State of Maine corporate annual reports for clients

• Managed Probate Office: maintaining court docket, chamber and counsel calendars for Hon. Judge Childs • Provided guidance to area attorneys and public of Cumberland County with rules of Maine Probate Law • Provided training, billing, and payroll support for the Cumberland County Probate Office • Handled contested matters in Estates, Trusts, Guardianships/Conservatorships, Adoptions, Name Changes, and Probate procedural requirements