Mary Behrens: in Federal Way, WA
Mary Behrens
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Federal Way | United States
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Summary
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Work experience
Marriott International
Field Marketing Manager | 01/2018 - 10/2020
• Manage annual marketing budgets (combined budget of $1M++) for a diverse portfolio of high-profile hotels and resorts in in Northern California and Seattle to align with the unique business needs of each individual hotel
• Integral in navigating Starwood hotels through integration after Marriott International acquisition
• Project Management to ensure on time completion of hotel projects to meet business goals and initiatives
• Utilize communication and people management skills to develop strategic partnerships
• Managed annual marketing budgets (combined budget of $1.5M++) for a diverse portfolio of high-profile hotels and resorts in in Northern California and Seattle to align with business goals
• Collaborated with cross-functional teams for alignment on priorities and needs to ensure portfolio achieved business goals
• Actively led work groups to identify opportunities and solutions for internal process improvement, cross-functional collaboration, expanded marketing services, and system enhancements
• Developed and executed positioning and awareness strategies following hotel renovations and conversions, including targeted photography sessions
• Created and implemented digital marketing strategies resulting in increased website visits by 68% YOY across portfolio
• Optimized paid media strategy to drive room nights, increasing rates, and revenue for NorCal/Seattle portfolio
o Generated $133,192,000 million in online revenue (+6.6% YOY)
o Drove 620,000+ online room nights (+11.4% YOY)
o Drove $9.5M in revenue through 2019 paid media campaigns, delivering stakeholders an average 10:1 return on investment
• Displayed a strong personal commitment to success of the organization, team, and stakeholders
• Strong experience navigating and flexing responsibilities through large company changes, such as acquisitions and organizational restructure
• Regional lead for interviewing, on-boarding and professional development of new hires, as well as managing coordinators
• Led team through massive business interruptions including acquisition of Starwood hotels, companywide re-organization, and COVID-19 crisis
Marriott International
Manager, Marketing & eCommerce | 08/2016 - 12/2017
• Managed annual marketing budget ($300K++) for portfolio of 15 hotels in Southern California
• Facilitated successful business relationship with newly created digital team, including establishing workflows
• Utilized knowledge of local market and competitors to strategize for hotels to drive topline revenue
o Cluster Thrive On Long Term Stays: Revenue $678,596; Room Nights 3,855
o Cluster Live the SoCal Dream: Revenue $1,490,684; Room Nights 9,064
• Developed and executed comprehensive multi-channel marketing plans based on business needs inclusive of website, SEO, digital media, brand pull-through, and print.
• Focused on maintaining and growing business across group, leisure, and business travel segments
o Increased online revenue +11% YOY (2017)
o Increased room night production +23% YOY (2017)
o Increased room rates (ADR) + 1.6% (2017)
• Managed online presence for third-party sites monitoring content, rate parity, and partner marketing
• Collaborated with cross-functional partners including property leadership, sales, and revenue management to build marketing campaigns in tandem with regional strategy
• Analyzed and presented data, insights, and recommendations to stakeholders in alignment with market
• Managed daily workflow of coordinator - providing training, mentoring, and professional development
Marriott International
Senior Program Specialist, Marketing & eCommerce | 04/2014 - 08/2016
• Partnered with six marketing managers and 66 Marriott Select Brand hotels across AZ, CA, HI, and NV to drive top-line revenue
• Managed and executed Residence Inn Reno
• Supported creation and execution of cluster and property marketing and digital initiatives to meet regional goals
• Prepared and delivered monthly and quarterly reporting; showcasing success of marketing and digital initiatives
• Ensured content and photography on partner sites accurately reflected brand standards
• Served as lead mentor and trainer to new team members on an on-going basis
• Researched, developed, and executed content for cluster social media pages on monthly basis
• Utilized systems expertise to deliver education and training of marketing initiatives and tools to Stakeholders
Marriott International
Resorts Sales Coordinator, Large Group | 10/2011 - 04/2014
• Supported Large Group Sales Managers for Resorts in Arizona and Southern California
• Lead team member, responsible for researching and communicating Marriott marketing efforts to sales office
• Qualified incoming sales leads to work with sales managers to meet goals
o 2014: $63M – 97% to goal
o 2013: $51M – 82% to goal
• Proficiency with Marriott Sales Tools and operating systems; responsible for training and onboarding
Jensen Baird Gardner & Henry
Paralegal | 11/2004 - 07/2011
• Performed legal research, analysis, and reporting for Maine Estate and Corporate Law
• Prepared and maintained comprehensive accounting records and tax returns for trusts and estates
• Communicated with clients regarding maintenance of trusts, estates, and pending litigation
• Prepared, updated, registered, and maintained State of Maine corporate annual reports for clients
Cumberland County Probate Court
Legal Assistant to Hon. Judge William H. Childs | 01/2000 - 11/2004
• Managed Probate Office: maintaining court docket, chamber and counsel calendars for Hon. Judge Childs
• Provided guidance to area attorneys and public of Cumberland County with rules of Maine Probate Law
• Provided training, billing, and payroll support for the Cumberland County Probate Office
• Handled contested matters in Estates, Trusts, Guardianships/Conservatorships, Adoptions, Name Changes, and Probate procedural requirements
Education history
Arizona State University
Bachelor of Science | 1992 - 1996
California State University
Master of Arts | 2011 - 2013
Maine College of Art
| 2008 - 2011
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