Mary R. Lewis: Sr. Loyalty Program Manager (Contract) in Lynnwood, WA

Responsible for managing and executing customer communication strategy across multiple channels for Expedia's loyalty program, Expedia+. Build awareness of and drive acquisition for the program, and develop strategies and plans to increase retention and grow share of wallet from the existing member base. Create and manage customer communication strategy including loyalty messaging into the site, email and development of targeted offers for multiple points of sale, as well as for select global loyalty initiatives. Manage marketing initiatives end to end across all marketing channels including site, email, direct mail, call center, and advertising. Complete financial modeling and scenario analysis on promotions and potential program enhancements in collaboration with finance team. Work with point of sale teams and customer experience team members to integrate program messaging across sites and into site merchandising efforts.