Matias Jesus Gomez: Sr. Bussiness Unit Director adidas Originals & Yeezy in Panama, 8
Matias Jesus Gomez
Sr. Bussiness Unit Director adidas Originals & Yeezy
Panama | PA
Skills
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Interests
Music
Travel
Photography
Summary
Activity
Projects
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Work experience
adidas
Sr. Bussiness Unit Director adidas Originals & Yeezy | 08/2018 - Current
Full category, P&L and functional responsibility for Adidas Originals, Statement & Yeezy driving the business end-to-end with creativity and entrepreneurial spirit. Driven by consumer obsession full execution of GTM strategy across 6 markets with 6 e-commerce platforms, +200 vertical doors & +800 wholesale doors across Latin America.
adidas
Director of Action Sports Latin America | 02/2016 - 07/2018
Business Unit director for Action Sports across Latin America. Doubled business from 15mio to +30mio in 2 years with full business turnaround under SBP towards 2020.
Full responsibility for P&L of category. GTM Strategy execution through Brand Communication, Sports Marketing & Events across Latin America. Implementation of specialty sales strategy & distribution model in key markets. Development of Action Sports footprint across, 6 e-commerce platforms, +80 adidas originals doors across 6 markets and +100 doors in Action Sports specialty.
Working across crossfuntional teams across 6 markets within Merchandising, CTC, Brand Comms, Sports Marketing & Channels.
Key Highlights:
1. Full Business turnaround in Topline from 15mio EUR to +30 mio EUR in 2 years.
Increased bottomline in +4p.p. in 2 years
2. Aligned product strategy within Merchandising footprint across Latin America. +85% product overlap across LAM for unified consumer experience.
3. New specialty sales force & distribution strategy implemented in 1st year across 6 markets.
4. Centralization of Brand Comms & Sports Marketing functions in Panama HQ.
5. Key City strategy implementation with Digital, Omnichannel Strategy, Asset & EIM Portfolio and consumer experiences across 6 markets.
Boardriders Inc
General Brand Manager - Quiksilver, Roxy & DC Shoes for Argentina, Uruguay & Paraguay | 04/2010 - 01/2016
Head of Sales & Marketing, Design, Sourcing & Channel strategy for Quiksilver, DC Shoes & Roxy brands within 3 territories. P&L Full Management. GM of Buenos Aires Office. Direct Reports: 6 with total of +50 Indirect Teams. Company: World Sports SRL (Main Licensee of Boardriders group in LAM). Direct contact with HQ in Huntington Beach. Management of 2 Distribution models for Uruguay & Paraguay territories.
Skullcandy, Inc.
VP Marketing Skullcandy - Argentina / Uruguay / Paraguay | 03/2010 - 03/2010
Within the Distributor also had in my Brand Management Portfolio Skullcandy Brand.
I was part of the start up of the brand in Argentina and lead the business until 2016.
- Responsible for 5 Year SBP.
- Development of Brand & Trade Marketing strategies for each country based on Sales Volume & Growth Strategies requested by shareholders.
- Omnichannel strategy.
- Consumer Events connected to Music & Action Sports.
- Sports Marketing - Athlete Management (10 athletes).
- Media Content Production (Team Videos, Product Launch).
- Digital & Social media strategy.
Motorola
Brand Manager | 02/2009 - 03/2010
Account Marketing for Telecom Personal within Argentina territory. Focus in execution of GTM strategy within Product Launch, Trade marketing, Brand (ATL & BTL), PR, Entertainment, Influencer Marketing & Consumer experiences.
Industry: Telecommunications
Highlights:
AC/DC River Plate Stadium concert with impact in +200.000 consumers (Motorola Co-Invited) - Brand Presence, Pre-campaign tied to product launch & VIP for 200 top Customers & Celebrities.
Honeywell
Supply Chain Leader LATAM | 02/2001 - 11/2007
Supply Chain Leader including Purchasing, Logistics & Imports for Honeywell within 6 Countries in LAM Region. Focused in Cost Reduction Strategies through Six Sigma process optimization, Improvement of On time delivery though transit time optimization, consolidation and custom process alignment.
Industry: Oil & Gass
Main Highlights
1. Microsiga ERP system implementation in 5 markets across LAM.
2. Standardization of Logistics for the Region with centralized hub in Miami, US. Supplier DHL Supply Chain.
3. Green Belt Six Sigma Certification.
Education history
UADE
Bachelor | 2001 - 2004
UADE
Bachelor | 2001 - 2006
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