Matias Jesus Gomez: Sr. Bussiness Unit Director adidas Originals & Yeezy in Panama, 8

Full category, P&L and functional responsibility for Adidas Originals, Statement & Yeezy driving the business end-to-end with creativity and entrepreneurial spirit. Driven by consumer obsession full execution of GTM strategy across 6 markets with 6 e-commerce platforms, +200 vertical doors & +800 wholesale doors across Latin America.

Business Unit director for Action Sports across Latin America. Doubled business from 15mio to +30mio in 2 years with full business turnaround under SBP towards 2020. Full responsibility for P&L of category. GTM Strategy execution through Brand Communication, Sports Marketing & Events across Latin America. Implementation of specialty sales strategy & distribution model in key markets. Development of Action Sports footprint across, 6 e-commerce platforms, +80 adidas originals doors across 6 markets and +100 doors in Action Sports specialty. Working across crossfuntional teams across 6 markets within Merchandising, CTC, Brand Comms, Sports Marketing & Channels. Key Highlights: 1. Full Business turnaround in Topline from 15mio EUR to +30 mio EUR in 2 years. Increased bottomline in +4p.p. in 2 years 2. Aligned product strategy within Merchandising footprint across Latin America. +85% product overlap across LAM for unified consumer experience. 3. New specialty sales force & distribution strategy implemented in 1st year across 6 markets. 4. Centralization of Brand Comms & Sports Marketing functions in Panama HQ. 5. Key City strategy implementation with Digital, Omnichannel Strategy, Asset & EIM Portfolio and consumer experiences across 6 markets.

Within the Distributor also had in my Brand Management Portfolio Skullcandy Brand. I was part of the start up of the brand in Argentina and lead the business until 2016. - Responsible for 5 Year SBP. - Development of Brand & Trade Marketing strategies for each country based on Sales Volume & Growth Strategies requested by shareholders. - Omnichannel strategy. - Consumer Events connected to Music & Action Sports. - Sports Marketing - Athlete Management (10 athletes). - Media Content Production (Team Videos, Product Launch). - Digital & Social media strategy.