Matt Dwyer: Manager, Strategic Planning & Analytics in Hoboken, NJ

• Head of strategic planning for the $650M Sporting Goods retail group, driving business operations for the category and reporting directly to Category GM/VP. • Lead cross-functional teams to develop business cases and implement customer-focused strategy, from ideation through execution and post-implementation tracking. • Developed and implemented structured inventory management strategy, resulting in a reduction of more than 700k cubic feet of overstock inventory in 5 months. • Created and led multi-faceted profit task force, which has delivered over 600 basis points in profit improvement through assortment mix shifts, packaging adjustments, COGS negotiations, and Co-Op programs. • Own Sporting Goods’ $200M+ annual Holiday program, working cross-functionally to manage all aspects of the program including assortment strategy, merchandising and inventory flow. Successfully placed category in national store marketing and TV media in FY19. • Introduced new data-driven line review process, helping team of 60 merchants determine optimal channel mix and pricing to deliver sales and profit goals. • Conduct regular analyses using SQL, Looker, and Adobe Analytics to understand business drivers, market trends, and customer insights to better position the category in the marketplace.

• Business owner for $60M Team Sports business across the Walmart US eCommerce platform, with full P&L responsibility. • Grew mature business by 10% through cultivation of existing assortment and introduction of new assortment through direct and marketplace partnerships. • Led group wide initiative to drive Sporting Goods Customer Value Index (CVI), focusing on 5 key pillars: assortment, pricing, UX, search and browse, and delivery. Improved CVI by 10 points in 3 months. • Successfully launched premium assortment from key brands such as Rawlings, Mizuno and Wilson, allowing Walmart.com to reach a wider range of athletes. • Owned all merchandising and digital marketing activities related to the category, including destination page and asset creation, SEO management, and UX optimization based on customer journey paths. • Leveraged syndicated data sources including NPD and Participation Reports to understand industry and sport specific trends and seasonality to inform merchandising and assortment decisions.

• Senior Analyst for the Pureology US business, responsible for P&L control of gross sales through gross margin. • Assisted with management of spend helping lead the brand to 12% growth in net sales and 36% growth in profit. • Built annual brand P&Ls based on input and collaboration with Marketing, Demand Planning, and Sales. • Owned month end and ad-hoc reporting for the brand, allowing finance and brand leadership to understand variance to budget, new launch performance, Cost of Goods, and channel performance (Salon, Direct, Retailer). • Lead ROI initiatives by measuring effectiveness of marketing promotions while driving cost savings strategies.

• Financial analyst responsible for Physical Distribution & Other Logistics aspect of the P&L, focusing on supply chain costs within the SalonCentric distribution network, including facility overhead, logistics costs, and capital projects.