Matt Thompson: Senior Manager, Ecommerce & Digital Marketing in Concord, CA

• Reporting to CMO, an organizational leader for digital marketing and ecommerce and key member of marketing leadership team. • Manage digital acquisition campaigns including SEM, SEO, email, display, paid social and retargeting using internal resources and 3rd party agencies. • Owns inshape.com and all content creation, site optimization, new feature development and code releases. • Responsible for planning, budgeting and reporting ecommerce and digital marketing KPIs to key stakeholders. • Project manager for the development of new on-demand fitness app from inception to launch. • Manage SEO strategy including meta data optimization, content creation and technical audits. • Onboarded new CRM system Braze to nurture leads, drive new member acquisition and increase engagement with existing members. • Managed two direct reports: Email Marketing Manager and Digital Marketing Specialist

• Revitalized landmark brand with new digital acquisition campaigns including SEM, social, retargeting, affiliates and email channels to support DTC and retail business. • Developed new paid social strategy to drive incremental digital revenue and retail traffic during key promotions, events and holidays.

• Managed new customer acquisition during a high-growth period of the company via SEM, CSE, paid social and a robust influencer and affiliate program. • Launched content strategy to improve SEO rankings, email CTR and social media engagement.

• Responsible for digital marketing budget, forecasting and reporting KPIs to leadership. • Managed day-to-day bid optimizations for SEM, CSEs, retargeting and paid social campaigns. • Developed content marketing strategy including blog redesign, writing and editing blog articles, and partnering with travel influencers to increase SEO rankings, customer acquisition and brand awareness.

• Managed digital strategy and day-to-day relations for the agency's largest clients. • Managed web content for client websites using CMS platforms (Wordpress, Drupal, Magento, Joomla) and custom HTML. • Created digital marketing assets using Adobe Photoshop. • Developed and executed content strategy for client emails, social properties and websites.