Matt Ware: Sr. Manager of Photography in Los Angeles , CA

- Lead the commission of photographers for delivery of all Western Power Sports assets assuring that photography met criteria for size, metadata, color, content, and overall QC - Negotiated and wrote contracts for contributors that vastly expanded the photo assets and content for social media use as well as print and digital advertising - Assisted in development of scopes of work and budget parameters for all photography - Established an in-house studio and lifestyle photography department by designing studio spaces, hiring, training and managing assistant photographers, and owning all brand photography - Introduced cohesive photo and video style guides for all Western Power Sports’ house brands - Directed 1000+ photography shoots with expertise in securing locations,studio operations, scheduling and organizing talent, art direction, strategic on set direction, product styling and file management - Maintained a strong network of photographers that grow the Western Power Sports reputation and brand

– Established creative programs and strategies to include video, photography and graphic design services to elevate agency value and client satisfaction – Managed a team of freelance photographers, videographers, and designers to collaboratively identify, develop, and influence brand strategy, visual branding, and project execution – Oversaw acquisition and distribution of all exclusive assets while guaranteeing all parties maintain confidentiality on behalf of clients – Worked as agency liaison managing cross functional relationships between external partners and clients overseeing the development of creative marketing projects from ideation to completion – Established and efficiently managed creative budgets across multiple brands – Conceptualized and created marketing sales tools for merchandising and ecommerce such as print and digital ads, sales catalogs, and social media assets that followed client business strategy – Directed and produced lifestyle and product-driven web series featuring motion graphics for clients such as ThorMX, Feld Entertainment, Parts Unlimited and Pro Circuit