Matt Whitcomb: Realtor in Irvine, CA

• Combining my years of personal, hands-on, experience in home construction and renovations with my global marketing experience, I chose to challenge myself in the world of residential real estate • I represent residential buyers, sellers, and perspective leaseholders • Directly solicit clients through referrals, open houses, door knocking, Etc. • Leveraging a multitude of online and offline strategies to marketing myself

• Key channel support for national sales managers across all channels (mass, grocery, drug, specialty, distributor) serving customers such as Walmart (domestic & international), Target, Bed Bath & Beyond, Kroger/Fred Meyer, Safeway, Toys R Us, Etc. • Developed annual promotional plans, merchandising programs, and every day cross-merchandising strategies • Designed and deployed in-store merchandisers (pallet displays, floor displays, counter displays, side panels, clip strips) for non-licensed and licensed products (Teenage Mutant Ninja Turtles, SpongeBob, Crayola, Campbell’s, Sesame Street) • Led all aspects of trade show planning, merchandising, and communication strategy • Redesigned sales collateral including catalogs, sell sheets, and customer sales presentations • Actively drove new product development for licensed and unlicensed products • Directly managed new product development for licensed brands such a Campbell’s and Nesquik • Managed private label packaging for key accounts

• Led the restructuring, rebranding, and financial growth of this 90+ person DISH Network sales, service, consumer electronics retail, and custom home theater business • Directly managed all sales, marketing, and operational affairs for the company • Oversaw all creative development – Print, outdoor, radio, television, digital (online) • Launched a regional marketing campaign with Virginia Tech Football and Head Football Coach Frank Beamer • Established and managed a DISH Network direct sales business consisting of both traditional and digital marketing tactics • Developed an affiliate sales program spanning 18 counties using existing customers, corporate partnerships, and student/civic organizations – This affiliate program grew to represent over 50%-60% of DISH Network retail revenue for our company • Developed a field sales program (audio visual related products) through our tech force that leveraged the 100+ homes/day we serviced on behalf of DISH Network – This entailed transforming technician-minded employees into professional sales consultants • Awarded a national “best in class” status by DISH Network for customer satisfaction (CSAT) – In home service & installation • Served as trade marketing & sales adviser for key national vendor partners including DISH Network & Mitsubishi Electric to improve product offerings, brand & sales strategies, and operational procedures • Consulted with local, state, and federal officials on numerous customer and industry-impacting issues

• Developed new product lines, merchandising vehicles, and sales programs for national and regional accounts • Product Category/Brand Manager for new & existing product lines (Everyday & Seasonal) • Private label Category Manager for Kroger / Fred Meyer’s Everyday Living line • Developed and managed all formal sales collateral for our everyday and seasonal business • Designed promotional/seasonal in-store merchandisers (floorstands, pallet displays, specialty racks, Etc.) and planograms for various regional and national accounts including Wal-Mart, Kmart, Kroger/Fred Meyer, Food Lion, Albertsons, Etc. • Sourced new products from key international suppliers in China, Hong Kong, Taiwan, and India • Developed the first comprehensive promotional plan to span accounts of all sizes across all channels • Managed the merchandising and setup of trade show booths including International Housewares Association (IHA) • Managed and attended various wholesaler and buying group shows

• Project managed the development of Day Runner’s branding and e-commerce websites • Managed website development projects for Day Runner and PBS Kids • Developed Day Runner’s 2002/2003 online consumer direct marketing plan • Utilized market research and focus groups to guide strategic decision making • Co-managed technical and creative development team • Managed client relations

• Co-pioneered the first digital marketing team for Universal Studios Theme Parks & Resort division to build and manage a multi-million dollar online business in consumer goods, theme park tickets, and vacation packages • Served as central project manager for the first digital branding and e-commerce website for Universal Studios Recreation Group coordinating between internal and external stakeholders and our production agency • Served as divisional representative on various corporate task forces and strategic integration teams (motion picture, home video, consumer products, theme parks, Etc.) • Managed key third-party website and digital media agency relationships • Participated in corporate brand discovery process • Managed creative approval process with licensed entertainment brands • Developed co-branded content and promotion for Jurassic Park DVD release • Created the first consolidated digital asset library (photos, logos, vectors, Etc.) for division • Conducted consumer research using surveys and focus groups • Developed and managed first consolidated monthly e-commerce sales report for the division • Managed temporary staff and interns