Matteo Zilla: Art Director in Luzern, Luzern

As the Art director I’m responsible for the creative vision, the look, the feel, and the tone of all the print/digital and social media of the brand. 1. Maintain brand identity consistency 2. Visual identity design, tone of voice, creation of brand guidelines 3. Managing online branding, communications and campaigns through the company website, email marketing, building the online community, attracting new customers 4. Understanding what motivates our customers and what could cause them to choose our brand over our competitors’ brands 5. Creating concept for each season, managing all aspects of pre-production and production of shoots. 6. Collaborating with external partner (production studio).

My Role: Brand Identity As the Creative Director I’m responsible for the creative vision, the look, the feel, and the tone of all the digital and social media of the brand. 1. Maintain brand identity consistency 2. Visual identity design, tone of voice, creation of brand guidelines 3. Managing online branding, communications and campaigns through the company website, email marketing, building the online community, attracting new customers 4. Understanding what motivates our customers and what could cause them to choose our brand over our competitors’ brands 5. Overseeing implementation of the Marketing Strategy - including campaigns, events, digital marketing. Photographer & Videomaker I have been working and directing all the photography and video in BlossomSki. 1. Scouting the best professional on the market 2. Creating the concept for photography and video. User Experience Working on the website to give the best feel of the company to our client. Social Media Manager I'm also responsible for the Content and Community Management of the Facebook page, Instagram and Linkedin accounts.