Matthew Dedeluk: Director of Channel Marketing in Nashville, TN

Represent JPW's brands: JET, Powermatic, Wilton and Edwards, on leading all promotional efforts to distributors. Developed, implemented and executed JPW's first ever semester promotional deck, driving over $1+MM in incremental sales. Collaborated with all departments (Finance, VP Sales, Product Management, Supply Chain, and Customer Experience) to ensure cross-functional alignment. Strategically kept top and bottom-line sales, while growing company's ROI and gross margins. • Accountable for building and developing programs while adhering to the marketing budget and gross margins percent and dollars. • Responsible for creating channel marketing strategy and oversee marketing deliverables that support sales channels including distribution and wholesale. • Develop strong relationships with executives in all channel groups and associations to ensure both party's strategies align. Negotiate all contracts for base rebates, growth incentives and additional incentives for all channel groups. • Organize all trade shows and annual meetings for all groups. Developed table meeting presentations to clearly communicate JPW company strategies and tactically partner with members. Designed all booth layouts to ensure brand awareness, brand recognition and new products are visible and marketed through all opportunities. • Managing one direct rep, have 23 indirect sales reps and 85 indirect agency sales reps.

Managed sales operations of 5 major markets within Tennessee amounting over $4.5M annual sales. • Created strategic initiatives and sell through programs for direct accounts, wholesale distributors and multi-branch locations for regional and national accounts. • Regularly arranged sales calls and meetings with distributor account to present new products, discover opportunities and establish relationships to grow overall business. • Evaluated market trends and analyzed sales data to create custom programs and promotions to grow accounts.

Partnered with business owners and sales reps to drive sales with direct and national accounts in a territory of $2.6 million annual sales in 2014. • Executed strategic sales calls with accounts to help grow sales and capture market share for a growth. • Developed customized quarterly promotion programs to accounts for the implementation of new products, specials buys and branch merchandising decisions. • Identified and executed opportunities within my territory to convert product categories to Milwaukee from competitive brands.

• Representative of 7 Home Depot accounts totaling over $3.7M yearly sales. • Exemplified a competitive, sales driven attitude while implementing effective marketing promotions and establishing relationships to benefit the business. • Planned and executed profitable events through developed relationships, advertising inside/outside The Home Depot, and reaching out to acquire contacts. • Performed sales and marketing activities that exceeded sales forecast while maintaining positive customer relations.