Matthew Meadows: Marketing Manager in Port Moody, BC

Executed marketing programs for over 26 American parent brands in Canada. Oversaw and effectively managed a yearly budget. Created and maintained a social media program for Centre’s in-house brand, Red Dragon Apparel that resulted in a 102% growth over an 18-month period. Introduced new and innovative collaborative marketing initiatives that included creating a video game avatar clothing line, popular beer and numerous pieces of cross-market apparel. Sought out, developed and maintained athlete and celebrity endorsements that comprised of NFL players, Sirius XM radio personalities, MTV personalities and many more.

Worked with a cross Canada team to present and promote an anticipated and groundbreaking documentary. Maintained a bi-weekly blog, which informed readers of current events. Translated ‘tone’ sensitive government documents from French to English. Provided key subject matter insight to both director and film team.

Created a new social media ‘voice’ for an emerging beverage brand in Canada. Responsible for seeding and populating Instagram, Facebook and Twitter accounts thereby increasing our social media following to 10,000 plus followers in less than 6 months through specific targeting strategies. Prepared reports for the client and worked to invent new ways to reach a larger audience through social media. Effectively maximized outreach through specialized social media platforms such as Hootsuite.

Responsible for the daily generation of news-driven content for the 350,000+ monthly unique visitors to Push.ca, with material selected for shareability search-engine optimization. Managed and executed brand-sponsored content, driving engagement to hit sales targets while maintaining content authenticity with the Push.ca target demographic. Edited and published weekly columns from various contributors throughout the country. Personally generated over 4,000 content posts resulting in over 1,000,000 user page views.

Independently created content templates of a newly developed e-commerce initiative for a NASDAQ traded company valued at over $600 million. Interviewed high profile athletes and developed news postings for the company website. Worked as a liaison between the Director of E-Commerce and Director of Retail Marketing to ensure brand continuity. Helped execute customer appreciation events and athlete signings at various locations in Quebec, Ontario and British Columbia.