Max Pollak: Director of Marketing Technology in Baltimore, MD

Lead development of digital marketing programs and strategies designed to increase revenue and on and off site traffic for internal and external clients Oversee and manage digital team and all digital campaigns including but not limited to SEO, SEM, SMM, PPC, social media, and Programmatic Identify, manage, and implement third party resources, vendors Ensure goals are met or surpassed by developing strategy and identifying areas of improvement through detailed data analysis, testing and optimization Doubled the size of the digital department through hiring, managing, and education Negotiate pricing with vendors for marketing technology software Account planning, strategy and management of PPC/SEO/SMM for key clients Assist sales team, account managers/executives, and President on client discovery, proposal creation, project estimation and client pitches

Developed digital marketing strategy for clients including SEO, SEM, social media, display, print and digital media buying Led a talented team of digital marketing specialists in order to implement tasks in a timely and exceptional manner Created and managed strategies for advertising budgets of over $1M annually Served as account manager, lead strategist, and specialist for multiple campaigns for multiple national brands with minimum $400k media buying plan which included placing display ads across WBAL, WJZ, WMAR, Pandora, MNI, NCM, Facebook, Instagram, Twitter, LinkedIn, and YouTube Created and refined KPIs, and reports and reporting processes including building automated reports Initiated and developed digital and account collaboration across functional teams, focusing on delivery and continuous process improvement

Created and executed marketing strategy for marketing and product teams to deliver an optimized and clear user experience for our students Owned, built and optimized data and website workflows into the StraighterLine CRM, ESP and other operational tools Worked directly with VPs to create internal SOPs to improve efficiency Increased enrollment and student retention metrics by creating workflows to create a more organized contact strategy Created, documented and successfully built 50+ workflows for data flows into CRM and ESP

Executed and worked on a team that oversaw up to 14 clients at a time Managed and carried out SEO, SEM and email marketing plans Increased sales by creating SEO and email plans for clients

Oversaw, managed and executed all marketing, sales and day to day operational duties for Ironclad Authentics, the marketing and memorabilia division of Ripken Baseball Acted as liaison between IMG and Ripken Baseball regarding exclusive athlete contracts Solely responsible for over $1.5M in sales while reducing cost 15% Reduced company costs including marketing, sales, and production costs Planned, organized and conducted over 50 professional athlete signings