McCall Torline: Sales and Marketing Manager in San Diego, CA

• Oversee and develop marketing initiatives for manufacturing, wholesale and direct to consumer divisions. • Recruit and hire independent sales representatives to execute nation sales strategies resulting in an increase in daily sales. • Cultivate and increase brand awareness through creating industry relevant email and social media campaigns, PR campaigns and marketing collateral. • Directly manage third party image and rendering vendor, solely responsible for all new products uploads to all eCommerce sites. • Manage daily website sales, productivity, outside vendor orders, website order fulfillment, processing and shipments. • Designed annual catalog through InDesign and managed oversees catalog ordering process and distribution to customers. • Oversee all customer communications and satisfaction in each division, directly handled all escalated customer issues.

• Generated Enterprise and local sales and sales strategies with Rep Groups while directly managing daily production. • Built new website through Shopify software, created adjacent social media and Google Adwords/Yahoo campaigns to optimize site productivity. • Frequently conduct specific client follow up while simultaneously heightening client relationships, steadily resolving all customer service issues while identifying and securing opportunities for growth. • Oversaw all semi-annual trade shows, trained customers and sales reps on products/features/benefits, collected market feedback and identified new prospects/sales opportunities. • Produced email marketing campaigns, Client Promotions, Sales Rep promotions and Client Referral program. • Directly handled and oversaw order process, fulfillment, warehouse management and in store marketing/sales campaigns.

• Selected to manage and open the San Diego, CA satellite office • Managed and developed the Sales team of 4 (San Diego and LA), Marketing team of 6 and Implementation team of 2 • Independently drove over $200,000 in transaction sales, procured over 5,000 active consumers and 100 merchants respectively • Organized and managed the nation-wide Mentorship program to train new employees in remote cities • Exceeded City quota QTR 1, QTR 2 and QTR 3 • Hired, challenged, trained and held each team member accountable for their productivity in each city • Established relationships and closed larger merchants helping to drive transaction sales

• Upon moving into the new position, closed first official QTR 2 at 105% of quota- Increasing YTD quota 13%. • Received bonus upon completion of QTR 2 • Representing four lines of product: Phlebology, Lymphology, Orthopedics and CEP Sportswear • Managing and developing Durable Medical Equipment Stores, Pharmacies, Doctor direct accounts, Physical therapy Specialty running stores (65 stores total) • Market directly to Doctors, Lymphedema therapist and Wound Care Clinics to deepen relationships and promote prescription writing, therefore increasing sales revenue (107 relationships)

• Qualified for FY’11 QTR 1 Sprint to Mexico due to leading sales performance (Top 10% on pace for Presidents Club) • Closed February FY’11, 107% of sales quota YTD (Fiscal year beginning July 1st) • SBS District Manager of the Month in July FY’11 • Concluded FY’10 Selling Season at 189% • Achieved Unit Bonus Kicker for surpassing new business requirement in FY’10 and FY’11 • Closed National Franchise Alliance Agreement with 117 separate business units across the country • DM Advisory Board FY’11 for all of SBS and Prospecting/Cold Calling Channel Director for my team • Received two promotions from exceeding business units and dollar requirements • Manage and develop 147 CPA referral relationships, 14 business banking relationships and 319 client relationships