McKenna Mears: Marketing Intern in Santa Rosa Beach, FL

• Support internal and external marketing campaign planning, presenting, and execution • Conduct market research and interview subject matter experts for content creation and copywriting • Collaborate with external advertisement agency for social media posts and other marketing collateral

• Attend trade shows to purchase wholesale apparel with an annual budget exceeding $400,000 • Develop a product selection that will maximize sales with an average of 15% annual growth

• Resolved customer complaints and disputes with professionalism to ensure 100% customer satisfaction • Maintained sales floor, operated register, and developed rapport with customers to meet 100% of daily goals

• Implemented a social media strategy to increase engagement and grew Tiktok following by 125% • Developed posting schedule to grow social media presence and increased Tiktok likes by 109%

• Managed weekly inventory and vendor relations to generate $10,000 of daily revenue • Facilitated scheduling for 12 employees and maintained bi-weekly payroll for 14 employees • Supervised and trained employees on customer service, product display, POS software, and product placement