McKenna Waerness: Creative Marketing and Branding Assistant in Raleigh, NC

•Design all graphics for email blasts, print advertisement, website, social media, events and promotions •Manage buy-in-large orders from market and boutiques •Support sales floor and assist with consignment appointments

•Develop creative content for web, e-commerce, social, and Nicole Miller exclusively •Responsibilities Included: Creating imagery and content for ecommerce advertising Develop seasonal lookbooks for Nicole Miller Atelier On-site assistance in the production of photoshoots and seasonal presentations

•Collaborate with print team on delivering Spring 2018 and Summer 2018 print designs •Responsibilities Included: Maintaining print archives from previous seasons Developing print inspiration, moods and designs for new collections Editing print graphics into workable repeats Translating archived fabrics into digital print designs

•Enhanced branding strategy for luxury designers by creating relatable visuals for brand image •Responsibilities Included: Graphic development for press, campaigns, and online media Building creative and relevant moodboards for client’s brands Generating product line sheets and sample logs Creating/enhancing imagery to develop branding guidelines for designers Assist in the launch and strategic development of luxury brands

•Collaborated with the Production and Design team to develop a complete fashion line •Responsibilities Included: Sourcing fabric/trims and working with local factories to develop Spring 2017 & Pre-Fall 2017 line Obtaining records of materials, fabric and trim binders, line sheets, samples, and fitting notes throughout season to create tech packs Critiquing and taking notes at weekly fittings

New York Fashion Week- Composed model casting and performed as backstage assistant for show (styling, dressing models, clothing transportation) Paris Fashion Week- Directed model casting, venue set-up, transportation of clothing, runway looks, hair and makeup team and styling