Megan Rossing: Marketing Specialist in Carlsbad, CA

-Develop, manage & execute campaigns coordinating needs of business stakeholders, marketing initiatives, and compliance for Consumer Direct Lending Business Unit -Manage and analyze campaign deadlines & performances -Coordinate content, messaging, design, and promotion of Salesforce Marketing Cloud emails, direct mail, website content, print ads, paid ads and videos with internal team members and external vendors -Create digital ads, direct mail pieces and other assets using Photoshop, InDesign & Illustrator programs -Prepare presentations and dashboards for leadership and marketing team, highlighting campaign performance

- Contractor * Design, create content and optimize SEO performance of The San Diego League website * Monitor & present web performance with Google Analytics * Plan, implement, and report performance of paid media campaigns through Google Ads & Paid Social * Create, coordinate and monitor performance of email campaigns through InfusionSoft/Keap * Initiate and maintain positive relationships with interested stakeholders * Design & Compose daily/weekly social media posts through Facebook, Instagram, Twitter, and LinkedIn accounts * Manage qualified group of interns throughout the summer season

* Designed, planned, developed, managed and executed marketing plans for Consumer Deposit products * Managed and tracked campaign deadlines, performances, budget and ROI * Developed strategic campaigns coordinating needs of business stakeholders, marketing initiatives, and compliance * Coordinated the content, messaging, design, and promotion of Marketo emails, direct mail, website content, print ads, and videos with internal team members and external vendors * Prepared presentations and dashboards for leadership and marketing team, highlighting campaign performance

* Organized and prioritized innovative marketing projects through workflow that matched the overall initiatives & yearly budget for University of the Rockies * Helped manage email & display campaigns that are a part of the top initiatives established by leadership i.e. LinkedIn campaign targeting students that have completed all but their dissertation in their doctoral program * Created a Master's student profile that matches students attending the University in order to create messaging that will better resonate with prospects seeking to complete their Master's degree online * Composed monthly University of the Rockies program focused posts for Facebook, Instagram, and Twitter accounts

* Counseled prospective students on the enrollment process and opportunities available at Ashford University * Advised students with respect to admissions requirements, processes and degree options * Maintained the highest level of integrity and ethics in every interaction with students and fellow employees * Trained and mentored new hires on transition team after promotion to Role Model leadership position in October 2014

* Worked closely with sales team and assisted with planning, goal setting and achieving activity goals * Developed expertise in customer service and satisfaction, collecting and distilling data, and assisting with product and business strategies * Prepared sales proposals, data analysis, and participated in customer-focused events * Performed administrative and basic accounting functions such as research and billing support task, accounts receivable, transfer and key logs, run miscellaneous reports, supply maintenance, process customer billing

* Collaborated with managers and personnel to brainstorm ideas for innovative marketing campaigns * Initiated changes to improve the business i.e. played an active role in the development of new bar program that is currently implemented in stores nationwide * Developed communications strategies and materials * Researched and conducted food cost analysis * Worked well in team environment and produced quality independent work assignments i.e. Local Marketing guide for store owners