Melodie Froment: CONSULTANT CREATIVE DIRECTOR in San Francisco, CA
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Melodie Froment
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CONSULTANT CREATIVE DIRECTOR
San Francisco | United States
Skills
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Interests
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Industries
Creative Agencies
Fashion
Lifestyle
Yoga
Summary
Activity
Projects
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Work experience
Self Employed
CONSULTANT CREATIVE DIRECTOR | 07/2016 - Current
Seasoned executive in the development of contemporary products with a robust history that specializes in conceptual and trend direction, designing, developing, sourcing and merchandising product lines across all home categories; including furniture, lighting, textiles and decor. Working together with clients to create cohesive brand visions and successful product strategies that ensure category growth and customer engagement.
Product development clients include Restoration Hardware Baby & Child, RH Teen, Joybird, I.M.S, Wells Fargo Bank, McDonald's.
Restoration Hardware
SENIOR VICE PRESIDENT, PRODUCT DEVELOPMENT AND DESIGN | 10/2015 - 10/2016
RH is a curator of design, taste and style in the luxury lifestyle market, offering furniture, lighting, textiles, rugs, bath ware,
décor and outdoor, as well as baby & child and teen products. I was recruited to lead, develop and execute implementation of
the $200M Baby & Child and RH Teen brand for Restoration Hardware including all categories (textile, décor, lighting and furniture), as well as build a team to both revitalize and grow the business.
Williams-Sonoma, Inc. Pottery Barn Teen
VICE PRESIDENT, PRODUCT DEVELOPMENT AND DESIGN | 08/2005 - 07/2015
Launched in 2003, PBteen is the first home retail concept to fo cus exclusively on the teen market offering original lighting, décor,
furniture and textiles on a seasonal basis. I led the brand on all seasonal developments across multiple categories and thousands of SKU's. I was also responsible for leading exciting, growth initiatives, launching PB Dorm and the first series of designer collaborations within WSI with brands such as Emily & Merritt, Kelly Slater, Burton Snowboards and more.
Education history
Academy of Art University
BFA, Fashion Design | 1995 - 1997
ARCHIE LEGGATS DESIGN ACADEMY
AA | 1990 - 1992
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