Michael Alper: Global Product Line Manager in Newport Beach, CA
Michael Alper
Global Product Line Manager
Newport Beach | United States
Skills
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Interests
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Industries
Outdoor
Skate
Snow
Surf
Health & Fitness
Summary
Activity
Projects
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Work experience
Oakley, Inc.
Global Product Line Manager | 01/2017 - Current
-Responsible for AFA Sport Performance categories generating $60M+ annual wholesale revenue
-Define product strategy and collection architecture through benchmarking and quantitative analysis
-Line plan creation and implementation for Surf, Snow, Golf, Training and Cycling verticals
-Calendar creation and coordination with all cross-functional teams
-Management of special product for the 2018 Winter Olympics
Oakley, Inc.
Associate Product Line Merchant | 07/2015 - 01/2017
-Manage surf and sportswear products from design/new product development through go-to-market
-Analyze consumer trends, track product performance and gauge competitive landscape
-Present key features and benefits of products to global retail and wholesale partners
Surfline/Wavetrak Inc.
Digital Advertising Sales Intern | 03/2015 - 06/2015
-Gained an understanding of digital advertising dimensions, performance and pricing strategies
-Explained advertising options to leads, sent out proposals, collected creative assets, and closed sales
World Surf League
Marketing Intern | 08/2014 - 08/2014
-Obtained quotes from six advertising channels to promote the Hurley Pro Trestles event
-Used Google Analytics and Adobe Omniture to develop an understanding of website user behavior and created graphs and charts displaying insights gained through those analytics
-Authored a creative brief involving partnerships with businesses to display WSL media content
Abrams Artists Agency
Agent in Training | 11/2011 - 04/2013
-Executive Assistant to the VP/Head of Theatrical Talent
-Assisted in the submitting of appropriate talent for motion picture, television and theatre projects, pitched clientele to casting directors, obtained audition appointments and sent out clients on thousands of auditions
-Kept track of 200+ clients in a master calendar, made sure deal memos correctly reflect the negotiated contracts, arranged the proper methods of payment for clients between Abrams and production companies
-Independently initiated creative solutions to client problems
California Polytechnic State University
Student Assistant | 09/2010 - 05/2011
-Created and managed online auctions for surplus property on the Cal Poly campus
Abrams Artists Agency
Intern | 06/2010 - 09/2010
-Organized and reviewed deal memos, booking sheets and contracts
-Assisted agents in representing clients in most areas of the entertainment industry including motion picture, television, theatre, animation, commercial, hosting and broadcasting
-Analyzed various projects on breakdowns to determine appropriateness for submission
-Utilized social media for research projects regarding endorsements for products and services
Reader's Choice
Sales Associate | 06/2009 - 09/2009
-Assisted in the development of marketing and promotional work, closed customer sales, processed orders, maintained sales records and enhanced customer relations
Rip Curl
Sales Associate | 06/2005 - 01/2008
-Responsible for sales, merchandising, order processing, cashiering, inventory control and all aspects of customer service
Education history
California Polytechnic State University
Bachelor of Science (BS) | 2005 - 2010
Chapman University
Master of Business Administration (MBA) | 2012 - 2014
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