Michela Musiu: Brand marketing manager in Milan

Define and develop the brand strategy. Plan, coordinate and execute impactful, technology first, creative first, multi-channel marketing campaigns that wow consumers, drive engagement and get the industry talking. Coordinate x-functional teams to ensure brand consistency. Set KPIs and own the local performances by providing executional reporting, learning & best practices

Responsible for the overall cycle of innovative projects throughout the various digital touchpoints of Maison Valentino. In charge of planning and delivering each task - from strategic and creative thinking to design, from prototyping to final deployment - ensuring timely completion within budeìget and against agreed objectives. Participating in cross functional task forces and taking over special local projects.

Accountable for the Sportswear, Basketball and Jordan digital strategy. Lead the lifestyle marketing activities crafting consumer journeys, with the objective of raising awareness and increasing revenues. Manage digital marketing campaign, owning the local media buying. Develop, implement, track and optimize the wholesale.com channel (Zalando, Asos, AW Lab, Yoox, Footlocker). Collaborate effectively with cross-functional teams (sales, retail) and external agencies. Major accomplishments: ! Jordan "Shattered Backboard" campaign " Most Viral Instagram Brand Post in

Develop and manage the company's digital reputation, including website updates, emailing marketing, social channels and affiliates handles.

Create and implement the digital strategy across client's social channels. Curate content production and own the data reporting.

UNIVERSITÀ PER STRANIERI DI PERUGIA PERUGIA, ITALY