Michelle Jennison: Retail Director in Seal Beach , CA

Managed Shopify for both POS and Ecomm for Shoppe Ekam. Buying and product assortment for Shoppe Ekam, consisted of curating an assortment of both active and leisure brands to sell via Ecomm and Brick and Mortar. Created and maintained a merchandising strategy for the store front at retail with product placement, space, concept, design, color and aesthetic to achieve monthly sales goals. Lead an in-store sales team and built policies and procedures to uphold excellent customer experience, service, and support for all instore guests. Organized monthly events for Ekam Yoga and Pilates tailored to the studio's unique offering of workshops, clinics, sound baths, and other activities. Created marketing materials to promote each event and advertised on several platforms. Collaborated with several outside organizations to partner on special events and organize marketing opportunities to promote the brand. Managed social media channels to market and link all products via Shopify to generate Ecomm business. Managed Shopify online sales and purchases direct to consumer and implemented strategy to fulfill online orders. Created email marketing campaigns through Klaviyo and used analytics to expand consumer base and achieve KPI's.