Michelle Mattera: in San Francisco, CA

Launch VIP and Live digital styling services with a focus on current trends, brands and client personalization. Curated customer journey for tailored, high-touch styling experience. Managed cross-functional projects to define core product offering and customize VIP, Luxe, Women's, Men's, Maternity and Kids apparel lines. Collaborate with key vendors and brands to highlight quality, trend and sustainability to ensure that value was enhanced by merchandise assortment to directly increase sales across omni channels. Partner with internal marketing, agency and vendors to develop seasonal campaigns, branding and marketing strategies. Successfully execute brand campaigns of key influencers across social media platforms (Instagram, Tik Tok, etc.) Ensure excellent customer service and retention by cultivating relationships and gaining trust/loyalty of VIP luxury goods clientele. Manage and mentor a hand-picked team of stylists and create repeatable processes and documentation to ensure consistent customer experience. Track productivity and ensure ongoing monitoring through regular team meetings and individual coaching. Establish alerts to anticipate and/or resolve issues, such as KPI changes, to ensure commitment to customers. Excellent presentation, communication and management skills across all audiences; clients, leaders, team and vendors. Milestones of team accomplishments include: ? Generate $1.7M annually in apparel, accessory and footwear sales. ? $117M+ annual team apparel, accessory and footwear sales. ? Consistently exceed Keep Rate and AOV (Average Order Value) ? 32% above average KR ? 44% above AOV ? Improve client market share and strategic initiatives. Develop and implement marketing strategy to leverage social media influencers on Instagram and other SM channels to attract first-time buyers and to generate repeat sales by highlighting emerging fashion trends. ? Launch Live Styling pilot program facilitating real time digital meetings with clients. Creatively communicate and foster trust through virtual platforms. Cultivate ongoing personalized customer success using on the fly solution-based and critical thinking skills to increase AOV by 33%. ? Provide remote digital wardrobe styling/advice and apparel/accessory assortments via live and profile based platforms to 30K+ clients. ? Develop pilot programs to expand key business lines includiing VIP, Live Styling and Luxe. ? Develop product data, marketing collateral, specs and trend forecasting analysis and present to key stakeholders. ? Improve customer satisfaction through in-depth knowledge of apparel production standards; sourcing, sizing, grading, finishing, notions, to target apparel brands and items that met expectations of VIP, Luxe and GPP (general price point) clientele. ? Curate individually tailored and site wide digital merchandising shops to increase revenue 17% during initial launch (first 6 months). ? Track record of excellent customer reviews as measured by 4.9 star average rating and repeat clients. ? Manage client feedback, selection process, inventory, product assortment and industry best practices.

? Merchandise, curate, sell apparel to 20K+/ customers annually across regional U.S. ? Generate 900K+ in apparel, accessory and footwear sales. ? Contribute analysis to luxury buying team on client designer/brand requests, types of apparel desired, sought after brands, trends, silhouettes, color/prints, fabrications and price points. ? Interpret key buying strategies on styles/brands most utilized, merchandise to keep in rotation/retire based on client demand and sales. ? Research, write and edit brand spotlights to optimize understanding of specifications, fabrication, company background, fit information, production processes, etc. ? Continuously exceed KPI's. ? Highlight apparel information (brand, fabrication, color, print, silhouette, laundering) with personalized advice on how to wear and integrate new and existing wardrobe pieces. ? Foster enduring relationships with clients and address delight or disappointment with kindness, empathy and exceptional customer service. Circle Dog Media, San Francisco, CA - Content/Brand Strategist/Project Manager Managed agency of developers and graphic designers to steer B2B and E-commerce CMS websites for boutique businesses. Consistently drove customer success.

Founded and grew men's and women's local clothing line producing small unique units locally in SF. Managed high touch customer experience from inception to end product utilizing quality fabrics (silk, cotton, linen, etc.) and notions with creative whimsy and attention to detail. ? Designed and produced men's and women's local clothing lines. ? Managed four local retail locations, 210 wholesale accounts, showrooms in five U.S. regional markets, development studio and pop-ups. ? Built a creative and strategic business module, enabling development of organizational objectives for sales, planning and production within budget. ? Procured resources, funding and retail space while steering marketing, public relations and growth of brand identity. ? Continuously grew sales, production and met cost targets that ensured clothing was created and produced locally. ? Bought and sourced all material for locally made SF contemporary men's and women's clothing line. ? Negotiated with vendors, jobbers and suppliers on pricing and delivery of trend forward and dead stock fabric to production facilities. ? Supervised inventory control/storage, merchandising, special events, employees, payroll and schedules. ? Maintained company website, updates, sales and customer databases.

? Wrote and edited customer facing/enterprise software user guides for FastForward Networks and Inktomi Corporation. ? Managed writing team including hiring, oral/written job performance reviews and professional training. ? Developed budgets, templates, online documentation, HTML and PDFs, schedules, project and document plans, style guidelines and internal procedures.