Creation of a roadmap for Co-Founder's goals to drive more profitable revenue through product development, wholesale expansion, and strategic planning.
• Created a multi-level assortment plan and instituting timeline expectations enabling more efficiencies with production and purchasing to create a larger ROI in sales and inventory.
• Owned customer engagement decisions for marketing, creative design, and ecommerce to increase average new customers by +25% and conversion with higher average spend to grow sales online.
• Established a pricing strategy for the company initiatives of improving profit and meeting customer expectations.

VICE PRESIDENT OF MERCHANDISE AND PLANNING

Managed Men's apparel and accessories, luggage, and Kid's merchant group. Multichannel annual sales $1.1B with 240 US stores, 6 Canada stores, off-price online, with a team of 50.
• Delivered #1 sales and margin growth for Nordstrom; leveraging competitive analysis, industry trends within the financial expectations to grow market share
• Created and collaborated on customer centric strategies with marketing, online, and store-side leaders across different areas of businesses
• Led Change initiatives to reimagine structure and lead merchandising team through reorganization; influenced a high performing work environment to prioritize continuous improvement.

Vice President Divisional Merchandise Manager

Managed Women's active, coats, swim, lingerie, sleepwear, and Kid's merchant group. Multichannel annual sales $750M with 240 US stores, 4 Canada stores, off-price online, with a team of 35.
• Championed integration of ecommerce and store facing financial and data systems into a single platform for planning and merchandising teams to maximize omni channel investments
• Created new business strategies with speed, and negotiated with partners to prioritize distribution
• Achieved top results in all financial metrics; sales, inventory turn, contribution and gross margin

• Partnered with team and leaders to create a positive high energy fast paced environment to win in Vice President National Merchandise Manager, Nordstrom Full Line		Dec 2010 - Jan 2018
Managed luxury, designer, and bridge handbags, small leathergoods and tech accessories merchant group.  Multichannel annual sales $500M with 120 US stores, 6 Canada stores, Online with a team of 20.
• Promoted the implementation and integration of JDA allocation software and a shift to data-driven buy planning which led to a 25% improvement in productivity
• Hired and developed the best team to scale, and exceeded on-going brand partner complexities and customer needs to grow the Designer/Luxury business to $300M
• Leveraged fashion trends and industry developments across categories to be a fashion authority in the competitive marketplace
• Led cross functional collaboration to achieve business and company key initiatives in securing limited distributed coveted brands, being digital first, and created a private label program
Additional Nordstrom Experience

Vice President National Merchandise Manager

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Nordstrom INC

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