Michiel Krohne: Freelance Art Director in Santa Monica, CA

Created advertising and graphic design in various media. Firms include: Bates, Big Imagination Group, Carling Communications, FHV/BBDO, Health Net, HeilBrice, Mary Jurek Design Inc., Princess Cruises, Sagon Phior, The Shand Group, Strausberg Group, Woodruff Sawyer and many others.

Developed in-house advertising, collateral, packaging, and trade show booth graphics.

Created and produced campaigns for Logitech. Domestic and European ads succeeded in increasing marketshare. Pitched new business (Games.com [win], Macy’s [win] and Thomas Weisel). Other clients include KDDI, Inktomi, AuctionWatch and NextCard.

Created and produced ads for PeaceHealth, Mercy Medical Center, Pierre Fabre Group, Relax the Back, Naturade, Y-107 FM, AST Computers and others in print, outdoor, and broadcast.

Art directed some great photography. Designed identity systems, newsletters and direct mail for AidsRide, BigRide (to aid lung cancer), 3-Day Walk (to aid breast cancer), as well as for new projects.

Created “2050 A.D.” campaign for Airwalk that ran internationally in print, outdoor and TV. Also worked on Rossignol inline skates and Fetish (a fragrance for teen-age girls).

Developed print, outdoor, TV and new business pitches. Created and produced “Best places” TV campaign for Best Western. Other clients include Suzuki, HealthNet, Homebase, Camino Real, Telluride, Dole and KFC.

Art directed and produced print, outdoor and collateral for Nike. Assisted creative director and senior art director.