Mike Rothstein: in San Marcos, CA

Deepened existing customer relationships, expanded sales channels, and grew the sales revenue and market share of brand/products on the West Coast. Exceeded business/sales targets and built relationships through the creation of the right business conditions for sustained growth in each customer account. Collaborated with cross-functional internal teams including Senior Management, marketing, product, finance and engineering to define ground-breaking sales strategies, design unique offers and incentive programs, and provide customer and channel partner feedback internally. Key Accomplishments * Instrumental in the expansion of the Gift with Purchase Program on the West Coast to solar, auto, furniture and real estate verticals, demonstrating an ability to think creatively and utilize resources to maximize revenue. * Cold-called 25 new companies daily and analyzed CRM to create effective communication with 500+ customers on a monthly basis.

Developed, implemented and executed business sales and marketing strategies to leverage company's business opportunities in the area of cradle-to-grave sales and marketing launch plans and specifically, retail consumer products. Strong expertise in the product life cycle, including developing the product, packaging strategy, identifying consumer behavioral insights, deploying a field sales channel, and trade show planning and execution. Cultivated and managed strong relationships within the market segment, and successfully found opportunities to add value for the customer and develop additional revenue. Key Accomplishments * Built and managed a customer pipeline, prioritizing strategically prospective customers and collaborated with customers concerning the value of proposed launch plans throughout the full sales and customer cycle. Resulted in establishing eight new national accounts in 11 months through sales strategies and client development. * Added $2M dollars of drop-ship programs with multiple e-Tailers in the lawn and garden category. * Closed Costco.com as a partner and implemented strategic sales/marketing plans, ultimately resulting in an 80% increase within ten months with drop ship business. Led to a private label opportunity at store level. * Spearheaded a team of 10 National Sales Representatives to ensure efficient daily operations. Mentored, coached, and provided training for all team members in a structured learning environment to facilitate their growth as productive members of the team, while guiding and encouraging professionals to develop and fulfill their potential.

Executed strategic and tactical plans to achieve assigned revenue and profitability objectives for Innovative Knowledge as the premier Educational Software Company in the consumer marketplace. Demonstrated revenue-focused leadership to overcome a declining market, by strategically implementing sales solutions resulting in 10+ years of profitable growth. Spearheaded the marketing team through direct coaching, strong process management and providing direct support where needed. Collaborated closely with internal and external stakeholders to ensure the appropriate objectives and priorities were clearly identified, and continually focused on and attained within the sales and marketing organization. Proven track record of exceptional communication skills through presenting to Senior Management, mentoring teams, and interfacing with customers. Key Accomplishments * Instrumental in being recognized as the exclusive Educational Software Company in all Apple Stores, generating $800K in sales. * Managed a team of Sales Representatives that resulted in a revenue stream of $8M annually. Increased marketshare by 20% over the course of a year. * Negotiated and closed contracts with major retailers including Office Depot, Costco and Sam's Club. Resulted in the acceleration and maintenance of meaningful business relationships, as well as a 40% growth in new customers annually. * Partnered with Amazon.com to become one of the first download partners. Resulted in generating 40% revenue growth from Amazon.com. * Negotiated a licensing deal, ultimately resulting in instant brand recognition. Resulted in a 30% market share growth. * Established a relationship with Office Depot and developed a private label program. Increased Back-to-School revenue by 100%.