Mike Waldron: Creative Director in Los Angeles, CA

- Led a multi-disciplinary team of creatives responsible for ensuring all content was aligned with business goals and audience needs - cross-functional role with other departments in a product organization - Oversaw creative marketing campaigns from concept to execution - resulting in double-digit CVR lifts - Developed strategies, created guidelines, and est. best practices for content creation to streamline production - Stood up agile project and creative production timelines across Jira, Asana, Slack, and weekly standups - Hosted creative workshops across Miro and Figma to troubleshoot UX roadblocks/drive user engagement - Developed lightweight, repeatable processes, workflows, and content templates to maintain brand guidelines - Worked cross-functionally with design, product, and engineering to build best-in-class creative solutions - Built, managed, scaled, and mentored a high-performing creative team of 11 individual contributors - Provided guidance and feedback to elevate team performance, grow impact, and support growth - Clients included Discovery+, Cozy Earth, BetterHelp, Avocado Green Brands, Liquid Death, & others

- Standard bearer for client brand identity - Oversaw a team of conversion copywriters responsible for hundreds of performance-marketing creative assets

- Responsible for inbound marketing, in-app UX optimization, and organic growth for our product - Helped shape brand content system, including frameworks, while evolving the style guide and voice - Audited site web pages, flows, interactions, and new prototypes to identity optimization ops & hit KPIs - Applied data and user insights to streamline in-app user journeys and experiences - increasing engagement - Worked cross-functionally with marketing, product, and design to optimize web presence - Led key efforts that resulted in an organic subscription growth of 40%+ QoQ - Launched a new blog to grow organic rankings, and increased organic traffic by double-digit percentages

- Created email, web promo content, blogs, online advertising, and various brand collateral for clients - Spearheaded a new service department for 100+ brand partners - a 0-1 build for the company - Supported partnerships and content development processes with influencers and partners - Collaborated with art directors, copywriters, and agencies for each project to create bespoke campaign assets - Coordinated travel, mood boards, content design, layouts, strategy, and calendars for media flights - Sole respondent to agency RFPs, delivering estimated performance metrics for media partners - Established an entirely new revenue stream valued north of seven figures in less than 18 months

- Features and branded content writer for a men's gear magazine

- Design Partner, Copywriter, and Marketing Coordinator for an independent antiquities brand - Responsible for product design, direct marketing copy, coordination with artists for product prototypes, and crafting direct response copy for mailings and E-Commerce site - Worked directly with multiple national organizations including John Wayne Enterprises and various Veteran 501(c)(3)’s