Mikey Burton: Brand Manager - Pendleton Outerwear in Portland, OR

Brand Management focused on innovative Sales & Marketing strategies to grow overall sales and drive growth in new consumer groups globally. • Lead in “ground up” development of B2B wholesale website with the projected goal of growing specialty retail accounts by 400%. Driven by digital product management focused on strategic consumer/buyer facing efficiencies. • Supply Chain – Restructured B2B wholesale website shipping methods to cut consumer shipping costs on orders by 30-50%. • Conceptualized and developed visual outerwear rating system to efficiently communicate waterproof, warmth, weight, and wind resistance ratings to major/specialty retail buyers and E-comm marketing teams. • Branding – Standardized catalog layout templates and studio photo guides for consistency and up leveling of brand perspective within the competitive marketplace. • Art Direction – Reestablished art direction within lifestyle imagery to grow new consumer groups and retail accounts with the additional goal to provide marketing content to outerwear accounts. • Led new grass roots marketing campaign that activated new accounts within a region by partnering community hubs with positive cultural experiences. Initial campaign gained 2.9million possible Instagram impressions. • Strategic Sales – Curated analytical reporting methods to analyze drop ship data for a regional demand plan and sales strategy that addresses 1200 new national account opportunities. • Led the establishment of 2 new additional IHI product categories within the licensee agreement along with oversight of design and development of the newly developed Pendleton Wetsuits and Pendleton Dry Goods Bottoms categories. • IHI Graphic Tee Business Strategy – Lead & Mentored cross departmental teams to develop a graphic tee shirt strategy and overall presentation strategy of the IHI Organizations graphic business methods. B2B Wholesale Website Management & Development - www.ihipenwholesale.com

Specialize in developing innovative brand and retail solutions that bring a new partnership between key retailers and wholesale. Each client is unique and my objective is to create elevated data analysis sharing and communication processes that drive cohesiveness across all division of wholesale and retail. The strategies are data driven and focus on delivering on challenging sales goals.