Morgan Beller: National & Strategic Accounts Manager in Portland, OR

• Responsible for Growth of REI and other strategic accounts. • Key liaison between agency, Sr. Buyers and Brand Management / Owners. • Brands: adidas Outdoor, Freewaters, MPOWERD, Mountainsmith, Bolle, Haiku, OTZ, Serengeti. • Launched new product initiatives and categories for represented brands. • Led vertical and cross platform communication for sales, marketing, order fulfillment and compliance.

• Contributor to startup of SaaS product in field of Customer Feedback Technology. • Launched SaaS product into new categories of outdoor/athletic, parks and rec., “Out of Home” sectors. • Developed sales, marketing & service efforts within defined channels. • Grew business & explored new categories. Opiniator annual sales grew 114% 2013 YOY.

• Drove growth of REI & Dillard’s business in Menswear, Womenswear & Outerwear categories. • Launched key product into new softgoods channels. • Led vertical integration of sales, marketing, order fulfillment & compliance. • Developed and assorted seasonal & annual product strategies with REI and Dillard’s. • Launched new Women’s Outwear category with Dillard’s account. • Grew REI business in new insulated Outerwear category. • Led brand at bi-annual Grassroots Outdoor Alliance national trade show, NBS, Worldwide.

• Grew REI business in existing and new footwear categories. • Successfully launched new product categories including fall seasonal & year-round footwear collections. • Established a 12-mo. profitable business cycle for brand. • Expanded product into trail hiking, trail running, water sports & leisure, insulated footwear categories.

• Successfully launched Salomon X-Adventure and Pro Mountain categories in North American market. • Built and executed marketing and product strategy as part of a global team. • Led US subsidiary in footwear product development, marketing and sales. • Optimized merchandising, sell-in and sell-through strategies for specialty and key accounts. • Organized and presented key account pre-lines, nat’l sales meetings and industry trade-shows. • Assisted with Outdoor Apparel launch.