Morgan Hamlin: Senior Sponsorship & Community Outreach Representative in Richmond, VA

- Lead sponsorship efforts that utilize events as a marketing platform to drive consumer engagement and brand awareness through both national sponsorships and local activations, to include PGA, NASCAR and the Richmond Marathon - Contribute to creative design of event materials to achieve overarching business objectives and that further showcase our mission of keeping our community healthy - Oversee internal research efforts in the development of an analysis of sponsorships in terms of ROI, ROE, and strategic planning - Build compelling social media sweepstakes with strategic partner to see an overall increase in individuals reached, impressions and engagements by 103%, 78%, and 67%, respectfully - Collaborate with cross-functional stakeholders to deliver integrated marketing programs through internal communications, public relations, social media, advertising, digital and other departments

- Researched, prospected and established new corporate partnerships to achieve annual revenue targets - Developed innovative experiential marketing initiatives with strategic partners that utilized non-traditional partnership assets - Generated strategic and comprehensive reports to showcase market trends and specific demographic information in order to demonstrate successful return on investment for partners - Utilized Salesforce to organize sponsor and donor information, streamline objectives and manage organization's CRM - Created omni-channel assets for corporate partners through Photoshop and InDesign

- Managed a portfolio of strategic marketing platforms for 25 team partnerships, with a shared revenue of over $2 million - Mentored department interns through weekly meetings, delegation of assignments and development of leadership skills - Compiled and reported annual sponsorship results to assess the overall success of program elements using analytics from Repucom, and Turnkey Surveys - Quantified market trends and fan demographics through Nielsen Scarborough in order to aid in the creation of decks used to obtain new clients, including a multi-year deal with Anheuser-Busch - Aided in the legal process of constructing and executing contracts with general counsel