Nat Wong: in Boston, MA

• Consulted with VPs and Director of Public Relations to structure department’s three-year growth strategy • Conducted cross departmental briefings regarding initiatives within fundraising, development, database and systems management, and corporate partnerships. • Constructed multi-level inventory database and led sessions to train team of eight • Compiled geographical analysis of existing partnership activity to recommend areas of focus and agency targets

• Constructed B2B Account Based Marketing campaigns for accounts which contributed to over $12M in closed deals • Owned and managed ABM for entire Asia Pacific Region, encompassing 44 accounts • Achieved an overall CTR of 2.08% using a 1to1 campaign strategy driven by account intelligence • Created customized landing pages with personalized content to individual targets

• Developed digital marketing campaign to grow tech startup from ground up, designed media messaging • Briefed C level executives on market strategy and messaging timeline • Managed media channels and created video content shown to major investors and television news • Collaborated with app developers to structure consumer app product and company website copy • Launched beta iOS program with industry thought leaders

• Published articles, represented marketing agency at music industry press conference, ran social media channels • Conducted interviews with press, government, musical artists, and non-profit organizations