Natalia Corbin: Marketing Manager in Santa Ana, CA
Natalia Corbin
Marketing Manager
Santa Ana | United States
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Activity
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Work experience
Fulgent Life Inc
Marketing Manager | 01/2022 - Current
? Created and implemented email marketing campaigns
? Overseen the efforts of outsourced marketing agency
? Managed multiple Social Media channels
? Managed Shopify online store
? Managed Amazon sponsored ads
? Managed the efforts of influencers
? Created surveys for customers
? Created creative strategy for Tik Tok
? Created content for Pinterest, LinkedIn, Twitter
? Created and managed Ebay storefront
? Established and managed Walmart marketplace
Princess Cruises Inc
Digital Marketing Specialist | 02/2017 - 07/2021
• Helped with target market identification
• Actively participated in brand image creation
• Created and maintained a marketing campaign for the internet
and for digital technologies
• Served as a main gate keeper of segmentation with Adobe
Audience Manager (DMP)
• Communicated with a number of teams, internal and external, to reach marketing objectives
• Initiated effective marketing campaigns online and measured performance with Adobe analytics among other platforms
• Developed website schedule and maintenance
• Made sure marketing goals are met through various platforms
• Established new ways of lead generation, through Facebook
and other platforms
• Monitored and analyzed digital content
Market Health Incorporated/Pacific Naturals
Pay Per Click Manager | 07/2013 - 12/2020
Planned, developed and implemented all PPC online advertising
campaigns for over 200 products - domestically and internationally
• Performed A/B testing and result analysis through a number of tracking systems including Google Analytics
• Introduced all of the company's new products to the market
• Researched, planned, implemented and managed multiple
Google Adwords accounts on a daily basis, successfully,
achieving ROI goals of 300% plus through deliberate
optimization techniques
• Planned, managed and optimized all online shopping campaigns
(Google Shopping, Bing Shopping, Bonanza, Shopzilla and others)
• Managed Microsoft Bing Ad campaigns on a daily basis
• Managed and optimized all existing PPC and Ecommerce websites
• Built content and design strategies for all new PPC and Ecommerce websites, managing a team of developers and copywriters
• Performed constant research to monitor competition and utilize all new features in an online advertising world
• Gathered, monitored and addressed customer reviews through Trust Pilot System, constantly maintaining over 90% positive
feedback.
Market Health Incorporated/Pacific Naturals
Direct/Online Marketing Specialist | 07/2013 - 08/2015
• Developed and managed all email marketing campaigns
• Set up and managed Google Adwords Campaigns, Bing Ad center, Google Shopping, increasing average ROA to up to 400%
through testing and optimizing campaigns on a daily basis
• Monitoring and testing campaigns for multiple products in order
to increase the profits and reduce the costs
Dream World Partners
Creative Marketing/SEO Specialist | 11/2011 - 07/2013
Voted Out (by colleagues) As
The Best
Employee of 2012
• Successfully performed SEO for a number of websites
• Manage a high-volume workload within a deadline-driven environment.
• Developed and produced content and design for various newsletters and email marketing campaigns
• Maintained and performed updates on various campaign performance reports.
• Performed proof reading for all content publishing and ensured compliance to brand guidelines and quality control.
• Significantly improved conversion rates and increased profits for a number of websites through designing/optimizing landing
pages and ads
• Successfully coordinated efforts of developers and web designers to assure that company's goals met within the deadlines.
• Planned, developed and optimized all email marketing campaigns
• Built design strategies for all affiliate web pages by managing a team of web designers
Allure Model Agency
Promotional Model/ Fashion Model/ Brand Ambassador | 08/2007 - 12/2009
• Modeling management experience
• Experience with increasing brand awareness for multiple products
• Promotional experience
• Print/Runway
FRY'S Electronics
Customer Service Representative | 08/2007 - 06/2009
• Worked within a team of 12 customer service professionals
• Played a key role in increasing retention as well as satisfaction rates
• Handled customer inquiries, complaints, and service requests.
• Manage a high-volume workload within a deadline-driven and stressful environment.
Education history
Manhattan Institute of Management
Bachelor's Degree in Business Administration | 2005 - 2006
State Polytechnic University
Master of Science degree | 2002 - 2007
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