Nathan Docken: Director of Marketing & Advertising, Social Media Manager, Brand Manager, Content Creator in Holland, MI
Nathan Docken
Director of Marketing & Advertising, Social Media Manager, Brand Manager, Content Creator
Holland | United States
Skills
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Interests
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Industries
Moto & Powersports
Summary
Activity
Projects
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Work experience
Riders Discount
Director of Marketing & Advertising, Social Media Manager, Brand Manager, Content Creator | 06/2011 - Current
• Responsible for developing and implementing company social media and marketing strategy from scratch resulting in an increase of over 500% in total audience in one year.
• Managed social media company accounts such as Facebook, Twitter, Instagram, Google+, and YouTube.
• Created multiple original content posts with over 500,000 users engaged and over 6,000,000 monthly impressions
• Regularly evaluated social media campaigns via Hootsuite — performance, growth on track with company expectations.
• Enhanced select athletes’ social media presence via consultation, and education on profile development.
• Researched and developed web content to repost on social media sites.
• Designed advertising print flyers and web banners
• Monitored keyword search results to quickly handle customer service issues or positive remarks.
• Implemented new strategy for customer product presentation — 14% increase in engagement.
• Lead graphic design work for race team including crew gear, semi wraps, leathers, and motorcycles.
• Planned, filmed, and edited over 25 videos including interviews and multi-cam 1st person views.
• Staff expert in industry related matters — enhanced company credibility with standing clients, prospective customers.
• Write and distribute press releases on all business matters.
United States Soccer Federation
Referee | 03/2003 - 06/2011
• Officiated all levels of competition – youth, high school, collegiate, and professional (MLS).
• Lead team of officials in the interpretation and application of rules to the dynamic game environment – every game presents its own unique challenges and requires quick thinking.
Nationwide Children’s Hospital/Ohio Motorcyclists for Children
Marketing Team Manager | 04/2010 - 08/2010
• Worked with Nationwide Children’s Hospital Dir. of Marketing to plan key segment for citywide “Roll on Columbus” 2010 event benefitting kids with cancer resulting in over 125 unique contributions.
• Led design & logistics for this segment — developed, presented, and had approved — marketing strategies for tv, radio, flyers.
Elder Beermans
Sales Associate | 12/2007 - 08/2009
Grossed 15-16% of the store's total sales with superior customer service and teamwork.
Designed store displays to attract customers to promotional new products.
College Works Painting
Marketing Intern | 01/2009 - 03/2009
• Formulated, implemented marketing plan; hired and led a team of marketers sourcing 150 clients in six weeks.
• Met with prospective clientele, built relationships into active customer accounts.
• Generated $110,000 revenue for the company in 3 months.
Center for Automotive Research
Marketing Assistant | 09/2007 - 01/2009
• Created marketing portfolio that secured 12 new sponsors contributing an additional $25,000 worth of parts and managed 19 other existing sponsor clients to design and develop a winning car for the Formula Buckeye program.
Education history
The Ohio State University
Bachelor's Degree | 2006 - 2011
Connections
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