Nick Vanchina: Marketing & Business Development Manager in San Diego, CA

• Executed in person sales consultations with an emphasis on up-selling & add ons. • Prospected & developed long term relationships with clientele, resulting in increased revenue streams and new referrals. • Designed & executed creative events to increase sales & foot traffic. • Planned & executed marketing plans, including social media, email, ecommerce, direct mail, corporate partnerships & promotions. • Designed private label Ascot Shop merchandise, increasing category sell throughs & margins. • Assisted in seasonal & in-season store merchandise buying. • Managed in store merchandising & displays, creating increased brand awareness.

• Worked closely with co-founders to improve product, experience, sales process, marketing, packaging & logistics. • Developed company wide Showroom Sales Handbook. • Assisted in developing & training Showroom employees on sales and prospecting strategies. • Developed & implemented a marketing strategy to increase traffic in the Nashville showroom. • Identified & developed new business relationships with companies & organizations in the Nashville market. • Partnered with companies, organizations & individuals on Showroom events, raising awareness of Alton Lane. • Increased Nashville Showroom sales every month over last year's sales figures. • Consulted customers on full custom clothing experience, including: fabric selection, style, product attributes & fitting process.

• Exceeded yearly sales goal by 150%. Achieved a high unit per transaction, while up-selling additional items. • Built trusted relationships with high end clientele, & consulted with them on their wardrobe & lifestyle needs. • Demonstrated excellent customer service, which drove traffic back to our social media sales channels. • Successfully planned & marketed events resulting in new business revenue. • Grew social media & brand exposure, converting to increased sales. • Traveled with ownership to select & buy clothing for the upcoming collections. • Studied & became extremely knowledgeable of products from 80+ vendors, & became an expert on industry trends.

• Consulted customers on their wardrobe needs & educated them on clothing construction, fabrics, style and fit. • Successfully built a high end clientele through a number of creative prospecting & marketing strategies. • Mentored & partnered with sales representatives to create motivating plans that achieve sales goals. • Displayed a world class customer experience at the convenience of the client’s home or office. • Demonstrated strong time management skills while completing daily objectives of: 5-7 offsite client meetings, 5-7 scheduled meetings, 85 dials, administrative work, lead generation, & internet/field prospecting.

• Actively evaluated & improved company’s marketing, financial & organizational positions. • Assessed strengths, weaknesses, opportunities & threats of our product, company & industry to efficiently achieve long & short term goals. • Researched, designed, implemented and managed all marketing initiatives, including: digital, print & social media, web design & optimization, promotional & direct marketing, to emphasize distinct competitive advantage within the industry. • Created & frequently evaluated our marketing strategy to ensure focus on investing in high ROI activities. • Analyzed & enhanced sales strategies & presentations to drastically improve sales conversion rates. • Played a key role in developing systems to manage & maximize sales profit channels. • Led sales team targeting general contractors, home owners, DIYers, HOAs & architects. • Actively seek new customers & develop new market opportunities & uses for our products through a variety of channels. • Project management across numerous fields, including: sales, marketing, customer service, inventory, logistics, budget, design. • Coordinated, designed & set up trade show booths. Informed, interacted & educated potential customers at events.