Nicolas Alves: Associate Marketing Manager in EL SEGUNDO, CA

• Developed, executed and managed strategic business plans for a key account resulting in yearly sales of $11 M • Managed west coast territory of customers, aligning account initiatives with Mattel's portfolio of brands, resulting in yearly sales of $4 M and surpassing 2017 sales goal by 105% • Designed marketing programs utilizing MDF to grow product awareness, target margins and out of aisle presence • Forecasted product demands, secured purchase orders and collaborated with customer service / logistics teams in Asia and US to deliver final product and samples in a timely manner • Received Senior title March 2018 and a territory goal of $22M managing national and west coast grocery accounts

• Supported business operations for third largest retailer in US reporting directly to the national account manager • Managed distribution, setup and return of sample product, photos and other assets in a timely and efficient manner • Collaborated with customer/brand marketing teams developing campaigns and customized product focused on delivering impactful retail statements, fueled by new licensed properties and seasonal product offerings • Analyzed weekly POS data to support decisions on marketing investments and improve order forecasting accuracy

• Provided client’s quick and accurate resolutions to online advertising goals, developing firsthand product knowledge of Google AdWords, Analytics and other business tools, resulting in a 3-month 98% customer satisfaction rating • Grew client’s awareness of Googles products and investments in online campaigns resulting in 92% product adoption • Partnered on an intern project to develop new strategies of rewarding employees for positive customer interactions • Received an offer for fulltime employment post-graduation as an Associate Account Strategist

• Conducted POS analysis of yearly reports identifying consumer purchasing patterns and areas for sales growth • Delivered recommendations for future product assortments along with promotional plans to grow out of aisle sales • Researched future market trends providing growth strategies for Mattel Brands through technology and evolving play • Built cross-category retail activations with outside industries managing meetings, presentations and event timing