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Sr. Director of Product Marketing

Marketing & Sales

Experienced product marketing management professional with 10+ years of marketing and research
experience. Consistently deliver high-quality and results-focused marketing content. In-depth knowledge of
social media marketing, product development, international marketing, with an expertise in identifying
emerging market trends.

Conceptualize and develop marketing strategies to increase our on site user engagement, social media
adoption (Facebook, Instagram, Twitter, and Snap Chat), retention and revenue throughout our key
markets in the US, Canada, United Kingdom, and Germany

Work in collaboration with our internal UX Team to develop improved site design by conducting RITE
Method Research with both current members and prospective members. This methodology has resulted in
a 40% increase in onsite user engagement and 60% increase in revenue within 2 months

Develop weekly, monthly, and yearly onsite promotions with our in-house development team to drive
revenue with key product initiatives

Manage a marketing team of 4. 2 in house direct reports and 2 who are located in the UK and Germany

Conduct monthly A/B testing to improve registration flow

Lead weekly analysis meetings to review site

Lead Project Manager for the development and creation of company re-branding.
Managed a 15-member team to complete the new company formation on time and budget.
Developed marketing strategy to integrate existing customers into newly rebranded company
Developed and optimized marketing communication across all facets of the newly rebranded company
that included email marketing and pay-per-click campaigns
Developed and managed the 6 person marketing team that consisted of technical writers, designers, and
social media experts.
Developed and maintained a strong network of partnerships with alliance members including Microsoft,
Adobe, and CUNA teams. Coordinated all efforts of participation in technical conferences and National
and World Credit Union conferences throughout the US.

Marketing Manager

Find out detailed information about Nicole Schumann, Sr. Director of Product Marketing in Long Beach, CA

Nicole Schumann: Sr. Director of Product Marketing in Long Beach, CA

Nicole Schumann

Prodege, LLC

Newtek Technology Services

Full Sail Univeristy

St. Mary's University