Nigel Louis: Experienced Account Executive, Team Leader, Entrepreneur, Business Developer & Growth Driver. in New York, New York
Nigel Louis
Experienced Account Executive, Team Leader, Entrepreneur, Business Developer & Growth Driver.
New York | US
Skills
- Director level
- Multi-Store Operations
- Relationship Building
- Financial Performance
- Budgeting & Forecasting
Interests
No information
Summary
Activity
Projects
No information
Work experience
RYD BRAND
Independent Sales Representative | 02/2023 - Current
• Drive sales of surf equipment and accessories to new and existing accounts.
• Identify and pursue new business opportunities to expand market share in the Northeast.
• Build and maintain strong client relationships with the brand.
• Analyze sales metrics to guide seasonal selling and distribution strategies.
• Negotiate pricing and terms to optimize product placement and sell-through.
• Provide market insights and customer feedback to inform product development.
• Educate clients on product features, benefits, and competitive advantages.
• Present seasonal product lines through showrooms, tradeshows, and virtual meetings.
Station Surf Shop
Founder | 01/2016 - 12/2023
• Launched and managed a successful surf and skateboard store, driving revenue growth.
• Built strong supplier relationships to maintain high-quality inventory.
• Executed marketing strategies, boosting brand visibility and customer engagement.
• Oversaw daily operations, including inventory, staffing, and customer service.
• Used data-driven insights to optimize product offerings and performance.
• Led a high-performing team, consistently exceeding sales targets.
• Developed store-branded products and promotions, increasing sales and loyalty.
MPOWERD Inc.
National Sales Director | 01/2018 - 03/2020
• Managed a 9-person sales rep team overseeing 250+ U.S. retailers, including majors, independents, and online accounts.
• Oversaw $1.3M in business with REI, Gander Outdoors, Paragon Sports, and Bass Pro.
• Led an independent sales rep team, driving $2.5M+ in sales and 10% YOY growth.
• Recruited, trained, and developed new sales reps.
• Set territory goals, forecasted budgets, and developed sales strategies.
• Drove seasonal sales performance and strengthened business partnerships.
• Collaborated with planners, buyers, and marketers to enhance brand presence.
• Coordinated trade shows, product clinics, and retailer marketing events.
Hunter Boots
Senior Account Executive | 01/2017 - 01/2018
• * Yearly contracted position
• Managed $3M-$5M in seasonal sales.
• Sold Hunter Boots Field category across major accounts, including REI, Cabela’s, Military, and Backcountry.com.
• Strengthened buyer relationships while driving revenue and growth.
• Sourced and onboarded new retail partners each season.
• Planned and forecasted financial budgets per account.
• Managed RTV and co-op budgets seasonally.
• Presented product lines via showrooms, tradeshows, and virtual meetings.
• Oversaw order fulfillment, ensuring timely shipping and compliance with routing guidelines.
Reef
Account Executive (Independant Sales Rep) | 08/2013 - 01/2016
• Managed 60+ NE footwear, apparel, and accessory accounts.
• Opened new accounts and expanded market presence in the NE region.
• Presented seasonal product lines via trade shows, catalogs, and account visits.
• Forecasted and planned business to drive 5%-10% annual growth.
• Collaborated with visual and marketing teams to enhance brand presence.
• Managed order entry, re-orders, RA’s, and account-related issues.
• Communicated brand direction and marketing initiatives to buyers and managers.
• Executed sales events and promotions to boost in-store and online engagement.
• Provided senior management with weekly performance and trend reports.
Nike inc
Account Executive (Action Sports) | 07/2006 - 07/2014
• Managed and grew business in 125 specialty Action Sports, Outdoor, and Boutique retailers across NE & Mid-Atlantic regions.
• Oversaw key accounts, including Paragon Sports, Urban Outfitters, Dick's Sporting Goods, and Pac Sun.
• Expanded account base from 11 to 125 and increased revenue from $125K to over $5M in 3 years.
• Presented seasonal collections of Nike SB, ACG, and NSW footwear, apparel, accessories, and outerwear.
• Managed product presentations via trade shows, account visits, catalogs, and video sell-ins.
• Forecasted and planned seasonal business to drive growth and product penetration.
• Collaborated with accounts to define and manage brand footprint both in-store and online.
• Handled order entries, reorders, RA's, and resolved account issues.
• Implemented brand direction, marketing, and promotions for account buyers, managers, and sales staff.
• Developed and executed account sales events to increase brand awareness.
• Reported account performance, growth, and trends weekly to management, marketing, and PLM teams.
• Northeast Team Lead for ACG category footwear & outerwear rebrand & re-launch.
Haddad Brands:
• Collaborated with Haddad Brands to sell Nike and Hurley kids' apparel, footwear, and accessories.
• Presented seasonal kids’ collections, aligning with growth goals for each account.
• Identified and pursued new business opportunities in the Northeast region.
Puma/BDS Marketing
Visual Retail Coordinator | 09/2003 - 04/2006
• Managed visual merchandising for Puma retail spaces in 30 New York retailers, including Saks 5th Ave, Bloomingdale’s, Journey’s, and Macy’s Herald Square.
• Reported location-specific needs and opportunities to Brand Manager, Marketing Director, and sales reps.
• Trained management and staff on product details and communicated brand direction for upcoming seasons.
• Introduced and taught skills to maintain Puma's retail brand standards across all locations.
Paragon Sports
Visual Merchandiser | 03/2001 - 06/2003
• Assisted in planning and seasonal purchase orders for outdoor and action sports footwear, apparel, and accessories.
• Acted as a liaison between buyers and vendors, providing feedback on new styles and opportunities.
• Merchandised products on the selling floor and in windows to drive sales.
• Created engaging presentations and floor sets using planograms and creative intuition.
Education history
LaGuardia Community College & Hunter College
Bachelor's degree | 1992 - 1997
Connections
Companies (0)
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