Olivia Burdack: Digital Investment, Senior Associate in New York, NY
Olivia Burdack
Digital Investment, Senior Associate
New York | United States
Skills
No information
Interests
Action sports industry
Industries
Lifestyle
Outdoor
Snow
Surf
Health & Fitness
Summary
Activity
Projects
No information
Work experience
WAVEMAKER
Digital Investment, Senior Associate | 07/2018 - Current
- Responsible for developing and presenting media recommendations across Digital, OTT, Social, and E-retail that drive media efficiency and hit brand KPIs
- Develop and facilitate custom content executions with top-tier partners such as MLB, iHeart Radio,
YouTube, Walmart, and Hulu
- Gather and analyze data to provide sound, strategic, consumer-insight driven media recommendations
- Evaluate brand awareness and media effectiveness through cross-media studies such as Kantar Millward
Brown and Nielsen MTA
- In charge of implementing and monitoring digital buys/schedules, and maintain campaign results
- Manage an Associate's day to day activities and project completion
- Developing and maintain relationships with clients and media suppliers
MOVIN' ON MUSIC FESTIVAL
Public Relations Coordinator | 09/2016 - 05/2018
- Develop marketing strategy to reach students through Penn State channels of communication,
e-marketing, merchandise sales, and promotional events- Responsible for writing and sending all press releases for the largest student-run music festivals in the country
- Communicating and coordinating with press contacts the day of festival
Victoria's Secret PINK
Campus Brand Manager | 03/2016 - Current
- Work with Victoria's Secret corporate in developing a marketing strategy to drive local sales
- Coordinate branded events on and around the Penn State campus including pop up shops, giveaways,
and viewing parties
Education history
PENN STATE UNIVERSITY
Bachelor of Arts
Connections
Companies (0)
No information