Log InSign Up

Olivia Burdack: Digital Investment, Senior Associate in New York, NY

Profile background

Olivia Burdack

Profile avatar
Digital Investment, Senior Associate
New York | United States
Skills

No information

Interests
Action sports industry
Industries
Lifestyle
Outdoor
Snow
Surf
Health & Fitness
HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects

No information

Work experience
Image WAVEMAKER

WAVEMAKER

Digital Investment, Senior Associate | 07/2018 - Current

- Responsible for developing and presenting media recommendations across Digital, OTT, Social, and E-retail that drive media efficiency and hit brand KPIs - Develop and facilitate custom content executions with top-tier partners such as MLB, iHeart Radio, YouTube, Walmart, and Hulu - Gather and analyze data to provide sound, strategic, consumer-insight driven media recommendations - Evaluate brand awareness and media effectiveness through cross-media studies such as Kantar Millward Brown and Nielsen MTA - In charge of implementing and monitoring digital buys/schedules, and maintain campaign results - Manage an Associate's day to day activities and project completion - Developing and maintain relationships with clients and media suppliers
Image MOVIN' ON MUSIC FESTIVAL

MOVIN' ON MUSIC FESTIVAL

Public Relations Coordinator | 09/2016 - 05/2018

- Develop marketing strategy to reach students through Penn State channels of communication, e-marketing, merchandise sales, and promotional events- Responsible for writing and sending all press releases for the largest student-run music festivals in the country - Communicating and coordinating with press contacts the day of festival
Image Victoria's Secret PINK

Victoria's Secret PINK

Campus Brand Manager | 03/2016 - Current

- Work with Victoria's Secret corporate in developing a marketing strategy to drive local sales - Coordinate branded events on and around the Penn State campus including pop up shops, giveaways, and viewing parties
Education history
Image PENN STATE UNIVERSITY

PENN STATE UNIVERSITY

Bachelor of Arts

Connections
Companies (0)

No information

1501 Lincoln Blvd.#1014 Venice, CA. 90291