Omari Joseph: FASHION BLOGGER in Los Angeles, CA
Omari Joseph
FASHION BLOGGER
Los Angeles | United States
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Summary
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Work experience
HasaniAvenue.com
FASHION BLOGGER | 07/2015 - Current
• Write, create, and publish creative content for readers.
• Schedule bi-weekly photoshoots with photographers to create original lifestyle content
around the Los Angeles area.
• Research new and upcoming brands to collaborate with and shoot content with.
• Actively follow the fashion industry and cultivate relationships and sources.
Instaco.com
SOCIAL MEDIA MANAGER | 05/2020 - 12/2021
Created and planned social content across Instagram, YouTube, Facebook and TikTok
for Shop Moox, Steele Official, and Gridlock.
• Built content calendar and strategy to align with merch calendar, product and brand
launches, events and activations, and other brand initiatives that require content and social media integration.
• Analyzed social media and content data via later.com, and Google Analytics to determine
optimization in strategy and distribution.
• Coordinated with customer service to ensure timely engagement via comments, direct
messages, and email inquiries.
• Worked closely with the Creative team on Paid Social, Display, and other marketing
content, providing feedback and direction to make the most effective creative based on
persona, messaging intent, and KPIs.
Represent.com
SOCIAL MEDIA MANAGER | 08/2016 - 04/2020
• Created, curated, and scheduled all content across Instagram, Twitter, and Facebook.
• Supported Head of Marketing and Business Development with talent partnership amplification including paid media strategy, owned and influencer social media plans,
partner management, and creative ideation.
• Worked directly with in-house graphic designers to create on-brand content including
quote templates, gifs, and Instagram Story slides.
• Wrote promotional plan guidelines for celebrities and included research to understand
clients unique brand voice and fan communities.
• Planned and executed product/lifestyle photoshoots with inspiration boards for various
client campaigns.
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