Orly Rosenzweig: FIELD MARKETING MANAGER

Expertise in creating an event strategy to grow brand awareness: Identifying key events within the marketplace, internal team training for attendee. ? Managing a physical and digital events calendar, organizing all aspects of events, managing a large budget for all events (up to a million dollars a year). ? Working closely with sales team to determine proper event and campaign strategy, decision making and onsite management. ? Create and track measurements of ROI & KPIs and expand sales opportunities by tracking sales funnels through events. ? Promotions to target accounts and creation of funnel based on these accounts. ? Report and measure success, develops pre and post briefings, make recommendations and implement improvements. ? Experience in running & training a team of coordinators & interns. ? Strong negotiation& people skills (interfacing directly with sales teams across the globe) ? Work closely with customer marketing to create customer user groups & customer summits. ? Creating partnerships with B2B SaaS companies for events and cultivating that relationship. ? Expertise in Zoom, Pardot, Salesforce, ON24, HubSpot & Asana ? Proven project & budget management skills ? Proficient knowledge in Microsoft Office Suite: Word, Excel & PPT

? Coordinate events for faculty and student ? Coordination of events between 10-600 people ? Event Types: Seminar, Cocktails Conferences, career fairs, banquets ? Creation of floor plan, signage, décor ? Knowledge of IT services, cleaning facilities

Placed in a new department, GENMTL, primarily working with population aged 18- 40. ? Work with many university students on and off campuses in English and French. ? Fundraise and canvass within the Montreal community both for specific events and the Organization's general fund. ? Organize events ranging from 20-200 attendees, including budgeting, conceptualizing, and logistics. ? Market of all events using Facebook, Instagram, Snapchat, and e-mail. ? Specific focus on engaging students from France in the Montreal community. ? Interview candidates for community leadership programs.