Pablo Salazar: Marketing Manager & Campaign Director in San Diego, CA

Managed the department’s $50M marketing-campaign initiative. Developed a brand-management team that provided council for major marketing decisions, including: project management, marketing collateral, internal and external communication and oversaw overall campaign theme and strategy. RESPONSIBILITIES INCLUDE: • Managing deliverables to support team strategies to its Spanish counterparts for capital campaigns to increase survey response and participation rate to boost revenue 200% - 300%. • Ongoing market research to verify targets through feasibility studies. • Regularly provide service public announcements of organizations features and benefits via radio successfully reaching and communicating to an audience of 15,000+ listeners per hour. • Coordinating efforts around the brand, logo and other collaterals ensuring clear and consistent brand messaging. • Strategizing and deploying community involvement in marketing and launching. • Developing relationships with key influencers in the media and community. • Implemented awareness-raising campaigns for the diocesan-wide campaign that consists of 105 auxiliaries with one-million+ members. • Assist in preparing monthly and quarterly presentations and statistics of project status to the Board. • Team-leader skills and Concept Development. • Participate in focus groups to create an overall direction for marketing initiative. ACCOMPLISHMENTS • Managed the development of capital campaigns and the execution of new marketing strategies. The result was a boosting of 200% over previous campaigns, resulting in over $1,000,000 for the organization. • Assisted with Crisis Management initiatives through PR and Communications Departments. Created bilingual documents and carried out procedures. • Appointed chair of Marketing & Development and PR for selected private schools. • High level understanding of Transition/Change Management concepts, models and best practices. • Developed Communication and Marketing strategies for regional schools, increasing student enrollment up to 122%. • Managed school mergers and acquisitions during transitional phases. • Rebranded schools to adhere to new image.

Rebranded and reopened numerous schools. Led team of principals and school administrators to market and outreach for new students to increase enrollment in a way that maximizes rate of transfers prior to the upcoming school year. • Managed school mergers and acquisitions during transitional phases. • Effectively rebranded schools to adhere to new image. • Consistently exceed company student-enrolment and student-retention goals: 2009- Increased school enrollment by 122% 2010- Recognized for surpassing student-retention goals by 55% over goal. 2011- Achieved 90% student retention (10% above targeted goal). • Key player in the successful opening of two new schools, reaching 10% increase in revenue in two years, which equals $40,000 increase per year.

Marketing Manager for world-renown action-sports athlete. Managed and coordinated all business-related side of the sport including brand development and sponsorship. RESPONSIBILITIES: • Collaborative branding: Counseled athlete’s trademark implementation on brands, that can be found in 45 countries in 6 continents, as seen on products belonging to some of the world’s most innovative companies (Nike SB, Levis, AWS Boards). • Supported pro athlete in decisions from concept to design to commercialization. • Reviewed design directions (supplied by Nike design and product development teams) and footwear specs including materials and color ways. • Reviewed material options to reach gross margin targets, while supporting athlete’s signature-desire for comfort, style and quality. • Reviewed quarterly sales and footwear marketing plan generated by Nike SB. • Attended industry-related trade shows. • Handled athlete’s day-to-day business and financial operations, including managing, marketing, travel, budgets, payroll and preliminary review of sporting contracts. • Initiated fundraising and community engagement events, collaborating with city staff and business owners to secure in-kind donations of goods and services for all events. • Managed marketing and promotional engagements (signings and appearances). • Developed influential and collaborative relationships. • Executed successful product launches. • Conceptualize and orchestrated marketing campaigns that effectively reinforce and build brand images. ACCOMPLISHMENTS • Product Placement through successful silicon-tech companies resulting positioning product into numerous platforms including FORBES Magazine. • Crafted, managed, and analyzed social media presence across multiple platforms, engaging 1.2 million new Followers in 6 months. • Collaborated and executed a successful Nike product shoe launch and press release. • Made contacts to broadcast interviews and television appearances of my client on a top 20 TV market on a nationally syndicated show. • Facilitated endorsement deals with sponsors increasing athlete’s earnings over 850%.

Provide professional service to prospected clients in their needs to market, sale, or purchase property. Qualify prospective clients and negotiate contracts. Recognized as top-producing team in Northern California. RESPONSIBILITIES • CRM tools • Listing specialist • Social media and real estate apps • CMA reports, property & market analysis • Background in contract law • Real-estate marketing & prospect-management systems Key Accomplishments: • Increased team’s average in closed units and closed gross commission income by $12,000 per month. • Skilled in real-estate marketing & prospect management systems to increase business transactions. • Achieved great respect among team members for financial knowledge and willingness to help team members in the areas of sales and Spanish-language barriers. • Built strategic relationships with mortgage brokers and other industry professionals. • Ensured smooth, quality service in fast-paced transactional atmosphere. • Managed team activity and referral relationship while prospecting new client. • Held lending presentations for the purpose of educating prospective clients and businesses.

Managed the (bilingual, English / Spanish) marketing strategy and team efficiency to provide enhanced customer service to current homeowners and future homebuyers. Key Accomplishments: • Utilized data analysis to oversee individual and team performances. • Originated and underwrote client’s loan packages. • Initiated and led the company’s first Spanish department including its marketing strategies. • Reached sales record: Received multiple acknowledgments for consistently surpassing $10,000 monthly individual sales goals and generating over $80,000 monthly team-revenue goals.