Pamela Lechtenberg: in Costa Mesa, CA
Pamela Lechtenberg
Costa Mesa | United States
Skills
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Interests
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Industries
Fashion
Lifestyle
Skate
Snow
Surf
Summary
Activity
Projects
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Work experience
Mother's Market & Kitchen
Director of Merchandising | 04/2019 - 09/2023
- Managed an annual $26million business while increasing profit margins by an average of 7% a year.
- Developed a promotional strategy to ensure a 20% growth month over month.
- Maintained partnerships with 200 vendors while identifying new partners and negotiating favorable contract terms.
- Collaborated with marketing department to maximize ROI for $500,00 of annual vendor participation in weekly, monthly and quarterly digital programs.
- Continued departmental success by exceeding industry growth averages by 5% year over year.
- Streamlined assortment to maintain sales while reducing purchasing costs by 35%.
OutCo
Territory Manager | 02/2018 - 03/2019
-Establish a strong client base to exceed sales goals by 20% MOM on average
-Organize monthly product knowledge training for account's employees, as well as give incentives for top performers
-Responsible for bringing market research back to the company to be used by production and marketing teams to help better reach our customers and contribute to future product development
-Increase brand awareness through weekly events, social media presence and point of purchase merchandising
-Managing accounts receivable and payable, including weekly deliveries
-Extensive research on the biology of the cannabis plant and its multiple uses to aid with minor to chronic ailments
Kurvana
Orange County Territory Manager | 11/2016 - 02/2018
- Grew existing partnerships into a relationship that helped to push our brand into the top 5 in the industry.
- Created a retail program to ensure accounts have access to top merchandising tools and marketing assets on a monthly basis
- Gained knowledge of cannabis retail industry including target customer analysis and implementation of proper marketing and merchandising strategies.
-Increase brand awareness through weekly educations for customers to come and interact one on one as well as provide customers with incentives to purchase
Famous Stars and Straps
Independent Sales Rep | 03/2016 - 10/2016
- Attend regional trade shows and relevant company events
- Schedule seasonal product showings to develop assortment plans and sales forecasts with nationwide accounts
- Planned and executed pricing strategies in accordance with fiscal responsibilities, maximizing sales and margin through Special Make-Up products
Camsell Sales - Billabong
Sub Rep | 02/2014 - 09/2016
- Frequent in store visits with key managers and buyers throughout the territory
- Assist in developing assortment plans, sales forecasts, writing reports & analyzing figures
- Assists in planning and executing pricing strategies in accordance with fiscal responsibilities, maximizing sales and margin
- Manage samples, returns, markdowns and GWP opportunities for accounts
- Product allocation and order file management
Camsell Sales - Quiksilver
Sales Assistant | 08/2012 - 01/2014
- Daily communication with accounts to ensure shipments are shipping on time as well as the agreed upon price
- Daily entry of purchase orders and maintaining order files for multiple accounts
- Tracking orders from entry through shipments
- Wrote orders for multiple accounts based on margins
- Worked closely with buyers, merchandisers and reps
La Jolla Group
Ecommerce Product Builder | 03/2012 - 07/2012
- Stremalined and merchandisedvendor/brand information for upload to La Jolla Group systems and ecommerce sites
- Assisted in SKU maintenance and creation
- Upload and maintenance styles to the site as needed; markdowns and special event relocation
- Created and monitored a new category to the website
La Jolla Group
Buying/Ecommerce Intern | 06/2011 - 03/2012
- Manage Samples; organize by season and vendor
- Assist in PO entry
- Assist with warehouse sales
Scotch & Soda/Maison Scotch
Showroom Intern | 11/2011 - 03/2012
- Manage Samples: organize by season, send out for retailer's needs
- Pack showroom and assist prepping for MAGIC trade show
- Wrote orders as buyers shopped the line during seasonal showings
Education history
Fashion Institute of Design and Merchandising, FIDM
Associates of Arts | 2009 - 2011
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