Paris Rowden: Marketing Manager in Phoenix, AZ

Manage email marketing design and copy Create content for Instagram and the CCT blog including images, videos, and copy writing Design promotional content in Canva Fluent in Instagram, Shopify, Canva, Flodesk, Google Suite, and Later. Organize trade and wholesale accounts Obtain knowledge of the Interior Design industry

Managed AID's rebranding project Created and presented three optional brand guides Designed media posts for Facebook, Instagram and Twitter Translated publications into Spanish and English Maintained up-to-date postings on important events Built reports over the firm's social media analytics

Sought out companies that met iiM's investment requirements Created due diligence over potential companies Determined portfolio competitors Determined prior funding of portfolio companies Worked with the founders of start-up company GEN Z Water, to create a pull campaign aimed at increasing brand awareness, generating interest, and inducing trial. Developed a written creative brief, brand positioning strategy, social media plan, ad campaign (3 executable deliverables), and strategic pitch for the client. Gained valuable experience acting as an account manager and creative designer. Gained knowledge to understand value of communication between account managers, research strategists, and creative team.