Patricia Whittemore: Broadcast Advertising Inventory Specialist in Arvada, CO
Patricia Whittemore
Broadcast Advertising Inventory Specialist
Arvada | United States
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Industries
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Outdoor
Snow
Summary
Activity
Projects
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Work experience
Gannett
Broadcast Advertising Inventory Specialist | 07/2014 - Current
- Maximize sales visibility and minimize unplaced spots of commercial inventory by working with local sales; offer successful solutions to oversold time slots.
- Provide accurate and timely program daily logs while ensuring that contents align with station’s revenue objectives.
Sports Authority
Marketing Specialist | 03/2012 - 08/2013
- Develop and implement effective marketing and print advertising.
- Interface with merchant and field personnel to asses needs and prioritize marketing tasks based upon sales opportunity and return on investment.
- Work with vendors such as Nike, Under Armour, Adidas, Asics, North Face, Columbia, etc.
Sports Authority
Producer | 05/2010 - 02/2012
- Traffic Coordinator/Producer
- Coordinate all timelines and content of brand projects (coupons, magazines, billboards, web banners, etc) from initiation to completion to ensure deadlines are met (up to 30 projects at a time).
- Communicate effectively and build positive business relationships with Marketing, Creative, Editorial, Photography, and other personnel in order to work efficiently as a team.
- Work with partners such as Denver Broncos, USA Football, US Lacrosse, Competitor Group, etc.
Promotion Group Central
Traffic Manager | 12/2007 - 01/2009
- Client management, project management, program execution, and follow-up analysis.
- Supervised creative staff and served as main point of contact for client and partner approvals.
- Created schedules and timelines to ensure projects met deadlines.
- Executed a national NASCAR sweepstakes that received over 600,000 entries.
- Performed Gift-with-Purchase incentives with nation-wide retailers.
Mark James & Associates
Account Manager | 06/2005 - 11/2007
- Layout and design of company newsletter; created presentations and marketing materials.
- Managed $600,000 employee incentive program for a travel agency.
- Control of e-communications software, sent approximately 25,000 emails a year for a Fortune 50 construction company.
- Ran weekly and monthly client sales reports for the same construction company.
Dick's Sporting Goods
Nike Brand Manager | 11/2005 - 04/2006
- Merchandised NIKE brand products.
- Displayed the quality products in a way to appeal to consumers to purchase.
- NIKE Sports Knowledge Underground Training (online) to expand knowledge of product line.
Recreational Industries, Inc.
Sales Coordinator | 05/2004 - 04/2005
- Assisted in selling approximately $16.2 million in real estate sales.
- Aided in obtaining $12.2 million in outstanding contractual dollars.
- Executed and monitored marketing campaigns that led to 1,165 new leads.
- Designed brochures, created sales reports, explained current and future development of DCMR.
- Active in the daily business operations of the office.
The Sign Factory
Sign Designer | 05/2002 - 10/2003
- Designed signs, posters, banners, decals, t-shirts, hats, etc. for businesses in the area.
- Created brochures, marketing signs, and price lists which resulted in increased business.
- Attended training seminars and trade shows.
Education history
University of Denver - Daniels College of Business
Master of Business Administration | 2009 - 2011
University of Denver - Daniels College of Business and Natural Capitalism Solutions
Sustainability and Leadership Implementation | 2012 - 2012
West Virginia University
Bachelor of Science in Business Administration | 1999 - 2003
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