Patrick Shaughnessy: Global Product Manager at Band-It IDEX in Denver Metropolitan Area, Colorado

• Formulates, executes, and maintains product line strategies including life cycle management, growth focused NPD roadmap development, margin expansion, pricing strategy, and overall portfolio commercialization. • Utilizes the 4-P’s of Marketing (Price, Product, Promotion, & Place) in the execution of the defined product line strategy. • Leads cross functional teams, establishes key performance indicators (KPI’s), and collaborates with various departments to ensure product life cycle management of the business line is maintained and effectively managed. • Performs competitive benchmarking and market share/trend analysis. • Develops market insight through the voice of customer research, customer unmet needs, continuous evaluation of market and technology trends to drive product innovation. • Develops customer relationships with the knowledge they will participate in market research and provide feedback on early prototypes. • Oversees the New Product Development experience from VOC to concept and through product launch. • Drives 80/20 complexity reduction across the product lines including product rationalization. • Drives margin expansion for the Product Line by working with Operations and/or Supply Chain to drive cost reductions (PPV), Engineering to drive VA\VE projects, and finally with Commercial on pricing. • Works with Engineering to identify root causes to product issues and resolve customer problems.

* Develop and execute a comprehensive product strategy that aligns with company goals and drives revenue growth and profitability expectations * Lead and mentor a team of product managers, providing guidance and support throughout the product development life cycle * Develop and implement product management processes and frameworks to streamline product development and improve efficiency * Identify and implement product management tools and systems to enhance team collaboration, project tracking, and reporting * Work closely with engineering and IT teams to integrate product management systems with existing infrastructure and ensure seamless data flow * Drive innovation by staying current with industry trends and emerging technologies

* Develop and maintain a 3-year product line marketing plan which includes a market overview, trends, market size, technology evolution. SWOT analysis, customer & competitor market share, key metrics, key initiatives * Identify and develop new product opportunities * Assist with product lifecycle management * Work closely with corporate engineering to communicate product requirements/market needs * Support the customer by responding to all product inquiries * Assist the marketing team on product literature, advertising, sales training and support materials * Contribute to new business development efforts, including new category and new channel assessment * Responsible for acquiring, updating and comparison of competitive performance/landscape (pricing, features, applications and innovation) * Conduct Original Equipment (OE) research

* Manage the design and media team as well as oversee all social media accounts * Accomplish business development activities by researching, developing and implementing marketing opportunities/sales plans * Develop a customer-focused partnerships with after-market dealers demonstrating our ability to drive their business revenues * Meet marketing and sales financial objectives through forecasting requirements, preparation of monthly and annual budgets, scheduling events, and initiating corrective actions * Improve product marketability and profitability by researching, identifying and capitalizing on market opportunities and product development

* Restructured, finalized and maintained a company Facebook page and created an initial Instagram page * Implemented market penetration strategies: response to web inquiries, social media, ad postings on automotive sites, trade shows/events, booth design and set-up, and use of product displays at special events * Grew business-to-business market base from start-up to twenty accounts within six months

* Conducted extensive market research to identify industries with a need for ongoing education and information concerning market, industry and economic trends * Established relationships with Fortune 500 clients to effectively market the benefits of educational conferences and functioned as a solutions and consultative seller on their business development goals * Served as Project Manager taking events and conferences from concept to successful implementation * Provided on-the-job training for new hires * Consistently achieved monthly sales quotas