Paul Kim: Marketing Director in Brooklyn, NY

• Hired to set up and manage GINAR's first marketing department. Manages, mentors and leads a team of 4 to plan and deliver the marketing and brand strategy for the business and launch innovative blockchain products to the sector. • Point of contact for all marketing-related matters. Achievements • Developed data-driven and scalable go-to-market and launch plan to build brand awareness and lead generation through an omnichannel approach using social, content, event, and digital marketing tactics

Developed a long-term strategic vision and brand plan for the launch of a brand associated with hip-hop artist Fetty Wap and his recording label. Led a cross-functional leadership team across Design, Production, Marketing, Sales, Finance, Legal and Strategy. • Responsible for implementing business goals and marketing plans for the launch of the brand. • Launched multi-channel marketing campaigns for brand awareness. Executed consistent brand messaging and social media engagement. Targeted B2B and B2C markets. Achievements • Established over 100 new retail accounts nationally by primarily leveraging influencer marketing and tradeshows. Penetrated a crowded market and guided business direction as a founding decision-maker in a start-up. • Increased and optimized sell-through rates at the retail and e-commerce level by agile methodology.

Spearheaded branding and marketing for hip-hop streetwear brand as part of the Sean Diddy Combs branded portfolio. Led cross-functional teams in product development, design, marketing, and strategy. Achievements • Achieved an increase of year-over-year sales of $20M, and overall business consistently grew 15-20%. • Launched a new category into the children’s and infants’ market, exceeding sales goals by 25%.

• Directed brand growth for the surf and beach lifestyle brand through expanding category offerings. • Strategically positioned the brand to generate $30 Million in guaranteed royalties through licensing partnerships. • Formulated and executed a product and marketing strategy for numerous categories, from activewear and skincare to sporting goods and furniture.

Managed brand licensing and business development for a portfolio of brands including Airwalk and Sims Snowboards. Categories included skate, snow, surf, running, MMA. Product categories included hardgoods, softgoods, footwear, and accessories.