Paul Kim: Marketing Director in Brooklyn, NY
Paul Kim
Marketing Director
Brooklyn | United States
Skills
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Interests
Volunteering
Cooking
Traveling
Summary
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Activity
Projects
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Work experience
Infinity Blockchain Labs
Marketing Director | 07/2018 - Current
• Hired to set up and manage GINAR's first marketing department. Manages, mentors and leads a team of 4 to plan and deliver the marketing and brand strategy for the business and launch innovative blockchain products to the sector.
• Point of contact for all marketing-related matters.
Achievements
• Developed data-driven and scalable go-to-market and launch plan to build brand awareness and lead generation through an omnichannel approach using social, content, event, and digital marketing tactics
Remy Boyz Clothing
Director of Marketing & Communications | 07/2015 - 09/2017
Developed a long-term strategic vision and brand plan for the launch of a brand associated with hip-hop artist Fetty Wap and his recording label. Led a cross-functional leadership team across Design, Production, Marketing, Sales, Finance, Legal and Strategy.
• Responsible for implementing business goals and marketing plans for the launch of the brand.
• Launched multi-channel marketing campaigns for brand awareness. Executed consistent brand messaging and social media engagement. Targeted B2B and B2C markets.
Achievements
• Established over 100 new retail accounts nationally by primarily leveraging influencer marketing and tradeshows. Penetrated a crowded market and guided business direction as a founding decision-maker in a start-up.
• Increased and optimized sell-through rates at the retail and e-commerce level by agile methodology.
Sean Combs Enterprises
Head of Brand Development, ENYCE | 08/2013 - 03/2015
Spearheaded branding and marketing for hip-hop streetwear brand as part of the Sean Diddy Combs branded portfolio. Led cross-functional teams in product development, design, marketing, and strategy.
Achievements
• Achieved an increase of year-over-year sales of $20M, and overall business consistently grew 15-20%.
• Launched a new category into the children’s and infants’ market, exceeding sales goals by 25%.
Hang Ten North America
Brand Director | 06/2011 - 08/2013
• Directed brand growth for the surf and beach lifestyle brand through expanding category offerings.
• Strategically positioned the brand to generate $30 Million in guaranteed royalties through licensing partnerships.
• Formulated and executed a product and marketing strategy for numerous categories, from activewear and skincare to sporting goods and furniture.
Collective Licensing International
Brand Licensing Manager | 03/2010 - 09/2010
Managed brand licensing and business development for a portfolio of brands including Airwalk and Sims Snowboards. Categories included skate, snow, surf, running, MMA. Product categories included hardgoods, softgoods, footwear, and accessories.
XLarge
Marketing Communications Director | 11/2006 - 02/2010
• Directed re-launch effort that revitalized iconic Beastie Boys’ brand, achieving 30% sales growth after one year, with continued sales annual growth.
• Activated and integrated content marketing, social media and event marketing with retail flagship store, increasing store sales by 20%
• Valuation of the company grew 25% enabling the owner to sell the company at his desired price
Education history
Fordham University
BA | 1997 - 2001
Connections
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