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Paul Kim: Marketing Director in Brooklyn, NY

Paul Kim

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Marketing Director
Brooklyn | United States
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Volunteering
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Traveling
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Fashion
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Music
Outdoor
Skate
Snow
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Summary

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Activity
Projects

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Work experience
Image Infinity Blockchain Labs

Infinity Blockchain Labs

Marketing Director | 07/2018 - Current

• Hired to set up and manage GINAR's first marketing department. Manages, mentors and leads a team of 4 to plan and deliver the marketing and brand strategy for the business and launch innovative blockchain products to the sector. • Point of contact for all marketing-related matters. Achievements • Developed data-driven and scalable go-to-market and launch plan to build brand awareness and lead generation through an omnichannel approach using social, content, event, and digital marketing tactics
Image Remy Boyz Clothing

Remy Boyz Clothing

Director of Marketing & Communications | 07/2015 - 09/2017

Developed a long-term strategic vision and brand plan for the launch of a brand associated with hip-hop artist Fetty Wap and his recording label. Led a cross-functional leadership team across Design, Production, Marketing, Sales, Finance, Legal and Strategy. • Responsible for implementing business goals and marketing plans for the launch of the brand. • Launched multi-channel marketing campaigns for brand awareness. Executed consistent brand messaging and social media engagement. Targeted B2B and B2C markets. Achievements • Established over 100 new retail accounts nationally by primarily leveraging influencer marketing and tradeshows. Penetrated a crowded market and guided business direction as a founding decision-maker in a start-up. • Increased and optimized sell-through rates at the retail and e-commerce level by agile methodology.
Image Sean Combs Enterprises

Sean Combs Enterprises

Head of Brand Development, ENYCE | 08/2013 - 03/2015

Spearheaded branding and marketing for hip-hop streetwear brand as part of the Sean Diddy Combs branded portfolio. Led cross-functional teams in product development, design, marketing, and strategy. Achievements • Achieved an increase of year-over-year sales of $20M, and overall business consistently grew 15-20%. • Launched a new category into the children’s and infants’ market, exceeding sales goals by 25%.
Image Hang Ten North America

Hang Ten North America

Brand Director | 06/2011 - 08/2013

• Directed brand growth for the surf and beach lifestyle brand through expanding category offerings. • Strategically positioned the brand to generate $30 Million in guaranteed royalties through licensing partnerships. • Formulated and executed a product and marketing strategy for numerous categories, from activewear and skincare to sporting goods and furniture.
Image Collective Licensing International

Collective Licensing International

Brand Licensing Manager | 03/2010 - 09/2010

Managed brand licensing and business development for a portfolio of brands including Airwalk and Sims Snowboards. Categories included skate, snow, surf, running, MMA. Product categories included hardgoods, softgoods, footwear, and accessories.
Image XLarge

XLarge

Marketing Communications Director | 11/2006 - 02/2010

• Directed re-launch effort that revitalized iconic Beastie Boys’ brand, achieving 30% sales growth after one year, with continued sales annual growth. • Activated and integrated content marketing, social media and event marketing with retail flagship store, increasing store sales by 20% • Valuation of the company grew 25% enabling the owner to sell the company at his desired price
Education history
Image Fordham University

Fordham University

BA | 1997 - 2001

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1501 Lincoln Blvd.#1014 Venice, CA. 90291