Paul Martin: Marketing and Product Director in Vancouver, BC
Paul Martin
Marketing and Product Director
Vancouver | CA
Skills
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Interests
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Industries
Creative Agencies
Lifestyle
Snow
Streetwear
Surf
Summary
Activity
Projects
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Work experience
Gneiss Climbing
Marketing and Product Director | 08/2021 - Current
Created the FW21/SS22 product offer and roll out plan
Responsible for content calendar, product content creation, influencer plan and community activation
O'Neill Europe
Head of Consumer Marketing | 05/2020 - 07/2021
Responsible for all consumer facing brand output; social, digital, retail and all points in-between
Reported directly to the CMO, managed a team of six including creative service and e-commerce studio teams
Built and executed a commercial calendar, lead weekly cross functional meeting between e-comm, CS, merchandising, and sales to drive alignment
Created the brand partnership strategy, first programs include World Ocean Day with the illustrator Jean Jullien, and a research partnership with TU Delft
Digital campaigns drove 50% growth of e-commerce channel vs PY, My Bikini campaign 270% growth in bikinis
Collaborated with e-commerce team on launch of new website, including overhauling brand pages
Responsible for triannual GTM sales events and all sell in tools
Organically grew O'Neill Europe IG following by 25%, outpacing all other regions
Managed external agency network, worked with marketplaces to improve O'Neill product content
La Familia Global
Account Director | 01/2016 - 05/2020
Transformed a filmmaking partnership into a full service creative agency
Built a five year business plan including portfolio, functional, and financial targets, client strategy and rollout of resources. 700% growth from 2016-2020
Primary contact for all clients, lead the team in creating, presenting and managing all projects
Cultivated and landed clients including adidas, Under Armour, Deliveroo, Musto, Reebok and the BBC
Balanced our portfolio via collaborations with London Fashion week and Hypebeast
Responsible for pricing, forecasting and business planning, worked closely with finance on monthly P&L's, cash flow and balance sheet
Built a communication strategy and content plans for all LF channels, responsible for hiring; added production, creative, and motion graphic functions.
Worked with ownership to manage pandemic crisis, agency was able to keep all employees
BME eSports
Marketing Director | 01/2019 - 03/2020
London
Hired by BME Events to help build a new branch of their company, BME Esports. My time was split between this role and La Familia.
Built a service offer, positioning, and go to market strategy for what is now the biggest Esports agency in the Middle East
Created and landed pitches for Coca Cola Egypt and KFC, created campaign for Insomnia Egypt, the Middle East's biggest Gaming festival
U-Dox Creative
Account Director | 10/2015 - 12/2015
Lead the OTIF delivery of all Q4/Q1 programs including Foot Locker Europe, Pharrell Williams, CNN, adidas.
Lead a team of 10, including account management and production functions.
Reebok Classics
Senior Global GTM Manager | 03/2015 - 09/2015
Added responsibility for the Casual footwear and accessory categories to previous role, 130M euros total business
Management of two direct reports, lead cross functional connection with Footwear, Brand Comms, Operations and Sales
Lead kick off meetings with strategic key accounts. Developed and landed Classics first ever apparel SMU collection for Size?
Curated, developed and delivered global brand collaborations including Sixpack, Kitsune, Wood Wood, Beams.
Mobile Number: +1 672 515 7543 Location: South Granville, Vancouver E-mail address: pauljamesliammartin@gmail.com Linkedin: linkedin.com/in/paul-martin-638b7411
Work experience
Reebok Classics
Global GTM Manager | 11/2012 - 02/2015
Responsible for Classics apparel business globally, 20% net sales growth from 2013-2015
Developed the product and segmentation strategy, implemented three year plans for both the category and key markets
Global merchandising responsibility for all Classics and Basketball apparel ranges, primary contact for all markets and key account teams
Drove the organization of all sell in meetings for the category including bi-annual GMMs, and key account sales meetings
Built new apparel tools, including quick turn and reduced minimum programs, to drive target distribution penetration
Reebok Classics
Assistant Marketing Manager | 11/2010 - 10/2012
Created and managed Global Workout Plus 25th Anniversary on a regional budget, 87% sell through globally
Developed all tools for marketing mix to support anniversary: media partnership with High Snobiety, retail windows, communication calendar, and seeding plan
Worked with Sony Music EMEA to identify and activate music assets for local and regional campaigns including Labrinth and Birdy Nam Nam
Identified and developed brand partnerships including Cheap Monday, Marvel and Caterpillar.
Puma
Assistant Product Manager | 10/2008 - 10/2010
Herzogenaurach
Reported directly to the Head of Apparel on brand focus collections. Managed luxury motorsport and lifestyle ranges from creation of new product brief through to in store
delivery, including sales launch and factory negotiation
Drove high level collaborations with external partners including Ferrari, Hussein Chalayan and artist Kehinde Wiley for World Cup 2010 in South Africa
Adidas
Assistant Product Manager | 08/2007 - 09/2008
Herzogenaurach
Responsible for the Foot Locker Europe accessory and apparel SMUs
Built new product briefs and worked with design and development to deliver consumer focused, market relevant ranges
Education history
Copenhagen Business School
Masters in Economics and Business Administration | 2005 - 2007
Haskayne School of Business
Bachelor of Commerce | 1998 - 2003
University of Calgary
Bachelor of Arts | 1999 - 2004
Connections
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