Paul Martin: Marketing and Product Director in Vancouver, BC

Created the FW21/SS22 product offer and roll out plan Responsible for content calendar, product content creation, influencer plan and community activation

Responsible for all consumer facing brand output; social, digital, retail and all points in-between Reported directly to the CMO, managed a team of six including creative service and e-commerce studio teams Built and executed a commercial calendar, lead weekly cross functional meeting between e-comm, CS, merchandising, and sales to drive alignment Created the brand partnership strategy, first programs include World Ocean Day with the illustrator Jean Jullien, and a research partnership with TU Delft Digital campaigns drove 50% growth of e-commerce channel vs PY, My Bikini campaign 270% growth in bikinis Collaborated with e-commerce team on launch of new website, including overhauling brand pages Responsible for triannual GTM sales events and all sell in tools Organically grew O'Neill Europe IG following by 25%, outpacing all other regions Managed external agency network, worked with marketplaces to improve O'Neill product content

Transformed a filmmaking partnership into a full service creative agency Built a five year business plan including portfolio, functional, and financial targets, client strategy and rollout of resources. 700% growth from 2016-2020 Primary contact for all clients, lead the team in creating, presenting and managing all projects Cultivated and landed clients including adidas, Under Armour, Deliveroo, Musto, Reebok and the BBC Balanced our portfolio via collaborations with London Fashion week and Hypebeast Responsible for pricing, forecasting and business planning, worked closely with finance on monthly P&L's, cash flow and balance sheet Built a communication strategy and content plans for all LF channels, responsible for hiring; added production, creative, and motion graphic functions. Worked with ownership to manage pandemic crisis, agency was able to keep all employees

London Hired by BME Events to help build a new branch of their company, BME Esports. My time was split between this role and La Familia. Built a service offer, positioning, and go to market strategy for what is now the biggest Esports agency in the Middle East Created and landed pitches for Coca Cola Egypt and KFC, created campaign for Insomnia Egypt, the Middle East's biggest Gaming festival

Lead the OTIF delivery of all Q4/Q1 programs including Foot Locker Europe, Pharrell Williams, CNN, adidas. Lead a team of 10, including account management and production functions.

Added responsibility for the Casual footwear and accessory categories to previous role, 130M euros total business Management of two direct reports, lead cross functional connection with Footwear, Brand Comms, Operations and Sales Lead kick off meetings with strategic key accounts. Developed and landed Classics first ever apparel SMU collection for Size? Curated, developed and delivered global brand collaborations including Sixpack, Kitsune, Wood Wood, Beams. Mobile Number: +1 672 515 7543 Location: South Granville, Vancouver E-mail address: pauljamesliammartin@gmail.com Linkedin: linkedin.com/in/paul-martin-638b7411 Work experience

Responsible for Classics apparel business globally, 20% net sales growth from 2013-2015 Developed the product and segmentation strategy, implemented three year plans for both the category and key markets Global merchandising responsibility for all Classics and Basketball apparel ranges, primary contact for all markets and key account teams Drove the organization of all sell in meetings for the category including bi-annual GMMs, and key account sales meetings Built new apparel tools, including quick turn and reduced minimum programs, to drive target distribution penetration

Created and managed Global Workout Plus 25th Anniversary on a regional budget, 87% sell through globally Developed all tools for marketing mix to support anniversary: media partnership with High Snobiety, retail windows, communication calendar, and seeding plan Worked with Sony Music EMEA to identify and activate music assets for local and regional campaigns including Labrinth and Birdy Nam Nam Identified and developed brand partnerships including Cheap Monday, Marvel and Caterpillar.