Paul Loula: Digital Marketing and Sales Manager in Lindstrom, MN

- Generated online revenue resulting in over $100 million annual revenue. - Executed effective email marketing campaigns that achieved over $13 million in revenue. - Reduced overall production time of marketing emails and assets by 58%, through automation and analytics. - Oversaw creative direction for multiple websites and proprietary brands, ensuring that all creative assets were aligned with brand identity. - Developed and implemented effective creative strategies that resonated with target audiences across all touchpoints. - Worked collaboratively with cross-functional teams to develop and execute campaigns that drove traffic, engagement, and revenue growth. - Ensured consistent quality in all creative outputs, from initial concept to final deliverables. - Built the YouTube channel to over 50k subscribers, aimed at educating customer base, increasing brand awareness and promoting the company’s image. - Planned brand strategies, forecasted growth and established goals for all brands associated with Active Sports Inc. - Maintained direct relationships with outside advertising agencies overseeing multi million dollar budgets that covered both traditional and digital.

- Oversaw execution of all digital marketing initiatives, including website updates, email marketing, social media, SEO and paid advertising. - Developed marketing campaigns that improved performance and met set business objectives. - Collaborated with teams to ensure that all digital initiatives were aligned with brand identity, timelines and budgets. - Lead daily maintenance, design & testing of all UI/UX changes on our platforms.

- Designed compelling visuals and designs for various websites, skateboards, snowboards, clothing, packaging and email campaigns. - Created cross-platform social media campaigns based on seasonal sales including both digital and video ads. - Worked with product designers to develop graphics for snowboards, skateboards, wakeboards, and bikes. - Assisted marketing with direction of photo and video shoots.

- Produced high-quality visuals and multimedia assets that engaged audiences, drove revenue, and led consumers to purchase products. - Managed and oversaw an extensive library of photo/video ?les. - Created, designed, and executed a working photo and video studio, where we shot clipped and edited imagery for online use. - Shot, edited, and managed all video content for online product pages, reviews, and social assets.