Phil Herbert: Owner | Photographer in Beaverton, OR

Photography side-project dedicated to taking natural-light photos of dogs in their elements. No costumes or froo-froo hairstyles, just dogs doing dog things. http://www.puptraits.com

Create strategies for integrated, multi-channel marketing campaigns for global brands, publishing companies and consumer products companies like Nike, Conde Nast and Fred Meyer Jewelers. Lead internal marketing efforts including social media, blogs and website overhaul. Client results achieved: + 174% increase in online sales for a mid-sized retailer + 68% increase in site traffic and 30% increase in revenue per email sent in two months + 38% landing-page conversion, 59% increase in Black Friday sales and 86% increase in Cyber Monday sales for a large eCommerce site

Create and implement a long-term, comprehensive branding strategy for the company. Beat industry sales numbers 3 years in a row. Produce copy, photos and other content for print, website, blog and catalog. Work with industry press to gain product and athlete story placement in print and Web. Grew the 4FRNT online audience on Facebook, Twitter and online forums by over 1000%. Film, edit and promote online video series and yearlong video project. Drove 500,000 highly-targeted views per year.

Direct entire new member recruitment campaign ($4-5 million revenue per year) using direct mail, email and other marketing strategies Design, plan and execute a Strategic Communications plan including inside and outside PR. Hire and train Outreach Coordinators, interns and temporary workers. Implement comprehensive testing procedures including A/B testing and ROI analysis. Manage acquisition of information from University registrars and other campus officials. Publish audio and visual content on an ongoing basis to social media sites Aggregate and curate links from outside sources Create new communications outlets outside of email correspondence Design and implement new technologies across 250 Facebook fan pages Develop a communications strategy to be used across all departments of the organization Manage the online store, including marketing, inventory management and order fulfillment.