Philip Tucker: in Essex Jct, VT

Beech-Nut Nutrition Led pouch portfolio growth strategies from 2021 - 2024, increasing business from $22MM to $50MM+, and share from 6pts to 11pts. Led development innovation pipeline to drive sales and analysis to identify opportunities and recommend action plans.

Served as the national brand voice, leading all internal and external brand communication for Woodchuck, Gumption, and Vermont Cider Co. hard cider brands - Led national Woodchuck portfolio rebrand and execution over 50+ packages, bringing "Chuck" the Woodchuck mascot back, with huge consumer support - Led brand strategy, annual programming ideation, and execution to reinforce and expand consumer awareness and reach - Managed cross-functional teams to deliver brand relevant marketing programming, including negotiating and developing brand partnerships/associations both locally and nationally - Responsible for P & L evaluation and adjustments based on sales and consumer data via Nielsen, Margin Minder, and other platforms to ensure continued brand health and success - Key brand representative with retailer and distributor partners to personify the brands - Social media marketing content generation and procurement to drive increased consumer engagement

Managed associates in traditional public relations outreach and social media to achieve success metrics for numerous clients across various industries including outdoor, specialty food, and lifestyle. Led marketing campaign ideation and execution to extend client impact beyond traditional PR and social media outlets. - Directed successful team public relations and marketing efforts on behalf of Darn Tough Vermont, Vermont Tech, EO Products, Kitchen Table Bakers, Picaboo Yearbooks/Skipple, Maine Heritage Timber/TimberChic and others.

Served as the critical link between National/International clients and the internal design resources - directing creative briefs, resource management, and participating in the creative process to meet creative and strategic goals. Directed internal and external teams of varying disciplines (design, print, photo, video, etc.). - Managed and grew relationships with Clients such as Burton Snowboards, Microsoft Xbox 360, Forum Snowboards, Giant Bicycles, 2K Games, Electronic Arts, Shock Doctor, and others. - Key team member for the launch of JDK-conceived Maglianero cycling/commuter café. Supervised internal and external teams while maintaining ongoing communication and marketing initiatives.

Served as Agency Account Supervisor to Sony's Business Solutions & Systems Company. Managed acquisition and storage, broadcast, business applications, data storage, digital photography, display, biometrics, security, pro audio, medical, and others. - Managed all facets of the Client's marketing agenda and branding, including marketing plan creation, communications/messaging between the client and creative team, creative presentation including advertising materials as well as collateral and promotional materials, tactical supervision of production, and media budgets/schedules. Maintained Client contact on all levels of Sony hierarchy and served as an integral part of the Client team.